Forrester eCommerce

OCTOBER 21, 2024

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Our research reveals a clear leader in the realm of social media […]

Social Media 221

Social Media B2B Marketing 221

Forrester eCommerce

JANUARY 24, 2024

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Social Media 259

Social Media B2C Marketing Customer 259

Retail TouchPoints

SEPTEMBER 20, 2024

It’s not exactly startling news; by now, most policymakers and consumers are aware, at least at a high level, that social media and streaming services have been collecting user data for years , often without clear indications that they were doing so or opportunities for users to opt out.

Social Media 240

Social Media Consumer Information Subscription 240

Forrester eCommerce

JULY 1, 2024

What if the US Supreme Court supported a law in which the government could force the New York Times and Wall Street Journal to publish stories against their will? What if the editors at those news outlets no longer had the power to turn down stories that they found objectionable — ones containing hate speech […]

Social Media 259

Social Media B2C Marketing Customer 259

Forrester eCommerce

JULY 11, 2021

Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Men and women took […].

Social Media 545

Social Media Customer 545

BigCommerce

JULY 1, 2020

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

Social Media 470

Social Media Consumer eCommerce Marketing eCommerce 470

Forrester eCommerce

APRIL 29, 2021

Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Channel 535

Channel Social Media Download B2B 535

Forrester eCommerce

JANUARY 11, 2021

Change management has continued to be a hot topic on social media and customer inquiry. As a process symbolizing traditional IT service management and the ITIL framework, it’s under increasing pressure to modernize in response to Agile and DevOps trends.

Management 526

Management Social Media Customer 526

Forrester eCommerce

JANUARY 29, 2021

Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […]. So, let me ask you, how is that New Year’s resolution coming along?

Banking 494

Banking Social Media Consumer 494

Forrester eCommerce

SEPTEMBER 11, 2023

Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet.

Social Media 460

Social Media Marketing 460

Forrester eCommerce

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. The rapid evolution of generative AI technology within the social tech landscape sparked a race among providers […]

Social Media 384

Social Media Technology Marketing B2C 384

Groove

DECEMBER 11, 2024

If you're having trouble gaining leads or need help motivating users to sign up, these five tips on how to grow your email list could help you: Use email pop-ups strategically Leverage gated content Incentivize with loyalty programs Engage on social media Collect email addresses offline 1.

eCommerce 295

eCommerce Social Media White Paper Seminar 295

Forrester eCommerce

MAY 10, 2023

Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.

Social Media 358

Social Media B2C Marketing Customer 358

Groove

OCTOBER 11, 2024

As opposed to other marketing platforms, where you have to wait for customers to engage with a particular channel — such as Google, social media, or email — MMS and SMS text message marketing let you reach your customers immediately. Leveraging Social Media Social media can promote SMS messaging sign-ups to boost engagement.

Merchant Services 336

Merchant Services eCommerce Platforms eCommerce Marketing 336

Forrester eCommerce

JUNE 22, 2022

Or, “How a natural-language image generation AI used as a meme generator by social media may impact your business.” ” Welcome to the future, it’s got AI-generated art. Let’s play a quick game – which of the below images were made by an AI system generating images based on word prompts?

Social Media 370

Social Media Arts Games Customer 370

Forrester eCommerce

FEBRUARY 16, 2023

If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies.

Social Media 368

Social Media Customer Technology Other 368

Forrester eCommerce

MARCH 21, 2022

Posts ‘celebrating’ #IWD2022 exploded across social media. Batacan, Filipino journalist, and crime writer once wrote: “Some things are better dealt within the cleansing light of transparency and openness rather than in the darkness of secrecy.” Her words resonated with me during last week’s International Women Day (#IWD2022).

Social Media 363

Social Media Customer 363

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

Social Media 243

Social Media Retail Shipping Costs Mobile 243

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 266

Social Media Beauty and Health Multichannel eCommerce 266

My Wife Quit Her Job

AUGUST 14, 2023

But outside of email, he’s also a master of social media. But outside of email, he's also a master of social media. Today, I’m thrilled to have my friend Chase Diamond back on the show. Chase is the co-founder of Structured Agency, a top email marketing firm.

Social Media 296

Social Media Marketing Other 296

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. -based owner. TikTok is appealing the ban on the grounds that it is unconstitutional, with a ruling expected by December.

Social Media 259

Social Media Channel Marketing Other 259

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 307

eCommerce Marketing Social Media White Paper 307

Retail TouchPoints

JUNE 9, 2022

Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand? Lindsay Jerutis: Social media provides a very direct line to consumers, so it should be managed as carefully and with as much intent as the in-store experience.

Supplies 349

Supplies Social Media Consumer Marketing 349

My Wife Quit Her Job

DECEMBER 26, 2022

I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. Enjoy the episode! Enjoy the episode!

Social Media 317

Social Media Marketing Blog 317

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Social media Social media platforms, once the golden ticket for D2C brands, also have become oversaturated.

Gifts 263

Gifts Social Media Mobile Games 263

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 285

Social Media Magazine Consumer Payment Services 285

Retail TouchPoints

APRIL 3, 2024

Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media.

Social Media 257

Social Media Events Accessories Customer 257

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 354

Channel Marketing Social Media Technology 354

Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media. 30 during the Bulls vs.

Games 234

Games Social Media Presentation Events 234

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Integrating SMS with Other Channels: For maximum impact, integrate SMS with other marketing channels like email and social media.

eCommerce 323

eCommerce Marketing Social Media Shopify 323

Groove

OCTOBER 22, 2024

These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. What Is an Omnichannel eCommerce Platform? An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.

eCommerce Platforms 317

eCommerce Platforms Omnichannel Online Retail Multi-channel 317

Groove

FEBRUARY 18, 2024

Social Media Marketing Modern consumers expect to see and engage with the brands they buy from on social media, making a robust social media presence a must when it comes to effective Shopify marketing strategies. Build a catalog of high-quality backlinks to your store to show authority.

Shopify 273

Shopify Marketing Social Media SEO 273

Retail TouchPoints

APRIL 18, 2024

that regularly go viral on social media. Influencers create a “Closet Drop” featuring items they’re ready to sell, and by posting about these sales on their social media platforms regularly bring in new customers. Over the past three years the site has hosted more than 50 pop-ups across the U.S.

Social Media 224

Social Media Clothing Other Customer 224

Groove

NOVEMBER 9, 2024

Other content types that are well worth leveraging include social media and video. Social media is a great way to reach customers in places where they already spend the majority of their time online, and v ideo content can be especially effective at driving engagement.

Blog 353

Blog eCommerce Marketing SEO 353

Retail TouchPoints

JUNE 20, 2024

Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation. But more than 10,000 social media comments on the brand’s accounts focused revealed that consumers wanted the dress to be a bit more bathroom-break-friendly.

Social Media 213

Social Media Fashion Channel Consumer 213

Retail TouchPoints

OCTOBER 28, 2024

They spend a lot of time online, particularly on social media platforms. Leverage social media Where do you go to find Gen Zers? Social media! So it only makes sense to leverage social media when running sweepstakes or contests. Gen Z especially loves experiences they can share on social media!

Consumer 212

Consumer Social Media Recommendation Travel 212

Retail TouchPoints

AUGUST 19, 2024

The result was an influencer-fueled social media bonanza that amplified an immersive shop-in-shop experience at BoxLunch’s Barton Creek Square store in Austin, Texas. million impressions. In stores, the retailer hosted two in-store events with DJ entertainment, trivia and giveaways.

Social Media 211

Social Media Events Omnichannel Gifts 211