Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. China’s pandemic lockdowns were both more extreme and longer-lasting, and they proved to be social commerce rocket fuel. South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Kissmetrics

NOVEMBER 24, 2020

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer.

Blog 363

Blog Financial Services Social Media Webinar 363

Retail TouchPoints

MARCH 14, 2022

Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs. RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity.

Social Media 261

Social Media Retail Channel Gifts 261

Kissmetrics

FEBRUARY 19, 2021

You can even go so far as to target people who went to your site but didn’t make a purchase, as you’ll see in the case studies below. Both SEO and paid search and social ads require time and effort. Case Studies: E-Commerce Companies That Increased Sales Through Paid Ads.

eCommerce 323

eCommerce Social Media SEO Marketing 323

Retail TouchPoints

OCTOBER 17, 2024

According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032. In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

OCTOBER 25, 2021

But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. For example, the most successful social media campaigns don’t use promotional messaging but focus on the brand and its values in ways that resonate with the community.

Social Media 317

Social Media Channel Marketing Consumer 317

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

Social Media 246

Social Media Payments Payment Services Consumer 246

Retail TouchPoints

FEBRUARY 14, 2025

Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. In fact, according to a recent study more than half (53%) of consumers do not trust influencer content. Isnt it time you stopped paying lip service?

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Retail TouchPoints

FEBRUARY 26, 2025

A recent study found that three-quarters of consumers will avoid a brand after a cybersecurity issue, and more than 40% assume that brands are to blame when an incident occurs. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

DECEMBER 18, 2024

Today, shoppers can easily browse and purchase products through various platforms, including computers, smartphones and social media. Other states like Nebraska and New York , have proposed legislation related to RDFs, while Washington State completed a study examining the feasibility of a statewide RDF.

Retail 278

Retail Clothing eCommerce Social Media 278

Retail TouchPoints

JULY 31, 2023

A recent study by IHL Group projects that the global cost of inventory distortion in 2023 will be $1.77 North America’s Retail Problems are ‘Ugly’ The IHL study examined inventory distortion in four global regions: EMEA, Latin America, Asia/Pacific and North America.

Shipping Costs 246

Shipping Costs Retail Supplies Improvements 246

Kissmetrics

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Social Media 361

Social Media Marketing Article Information 361

Kissmetrics

SEPTEMBER 27, 2021

Moz – Success Focus: the Use of Case Studies. If you understand the importance of publishing unique, useful content, you should realize that case studies can be your best friend. Moz takes this to a whole new level, publishing case studies that are works of art. Well, Social Media Examiner proves this theory wrong.

Blog 308

Blog Marketing Social Media SEO 308

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

Social Media 317

Social Media Events Marketing Document 317

Kissmetrics

FEBRUARY 19, 2021

Sure, there’s value in studying short-term data for day-to-day business planning, but don’t neglect your trend forecasting. We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

365 Retail

DECEMBER 11, 2024

From social media posts and reviews to photos and videos, UGC offers a unique blend of authenticity and credibility that resonates deeply with consumers. For example, fashion retailers often encourage customers to post their outfit of the day (#OOTD) photos, tagging the brand for a chance to be featured on its social media channels.

Social Media 52

Social Media Outdoor eCommerce Customer Loyalty 52

Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Across all generations, a majority say they watch UGC videos on social media. Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ?

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. What is an integrated digital marketing campaign?

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing.

Gifts 290

Gifts Social Media Mobile Games 290

Kissmetrics

AUGUST 30, 2021

Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Knit : Get instant feedback and Gen Z insights NYTimes : Gen Z in Their Own Words #GenZ : Podcast about Gen Z, their stories, experiences, and perspectives Pew Research Center : Study on Gen Z trends, demographics, and more.

Consumer 351

Consumer PayPal Social Media Article 351

Retail TouchPoints

DECEMBER 15, 2023

Emerging social media platforms such as TikTok and Snapchat have created a healthy amount of worry among parents who feel their children are being exposed to negative and harmful influences. Child Safety Concerns According to recent studies, 53% of children have a smartphone by the time they are 11 years old.

Social Media 264

Social Media Technology Automotive Definition 264

Kissmetrics

AUGUST 31, 2021

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today. Do that for a week, just to learn how different media platforms work. Social Media Strategies.

SEO 357

SEO Social Media Blog Article 357

Retail TouchPoints

SEPTEMBER 29, 2022

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

Social Media 297

Social Media Consumer Technology Events 297

Groove

DECEMBER 5, 2024

The Marketing Hub also helps businesses use Google Ads, blogs, forms, and social media more effectively. Service Hub According to a 2022 study, 86 percent of loyal customers will quit buying products from a brand if they have two or three bad interactions with customer service staff.

eCommerce 293

eCommerce Marketing B2B Management 293

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Kissmetrics

MAY 16, 2021

Until one day when a new media marketing era started that made people socialize online. These new social media platforms also became a breeding ground for publishers to attract eyeballs on their content and to try and attract direct traffic from those sources. The ‘big daddy’ is Google. hours of Ramit’s time.

Social Media 363

Social Media SEO Magazine Blog 363

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator.

Marketing 363

Marketing Social Media Document Article 363

Retail TouchPoints

JULY 18, 2024

Utilize Social Media Millennials and Gen Z are highly active on social platforms, which gives brands an excellent opportunity to create buzz around their events. Social media is a vital tool in this, allowing brands to build an online community and help attendees form human connections with like-minded people.

Events 263

Events Social Media Consumer Marketing 263

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. Social Media Creates a Blueprint for Future Innovation. means these habits won’t be one-to-one translations, but social media habits can still serve as a valuable jumping-off point.

Social Media 278

Social Media Channel Technology Customer 278

Kissmetrics

JANUARY 6, 2021

Where do SEO and social media intersect? Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer. Build Momentum with Social Signals. If you want to get more social signals, the rules haven’t changed.

SEO 363

SEO Social Media Blog B2C 363

Kissmetrics

SEPTEMBER 17, 2020

US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel. There’s just no denying the power of Instagram in this social media age.

Social Media 343

Social Media Marketing Channel Reference 343

Kissmetrics

OCTOBER 12, 2020

Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. This program covers everything from social media marketing to website optimization. When it comes to digital marketing, knowledge is power.

Marketing 363

Marketing Social Media SEO Recommendation 363

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312