RetailDive

JULY 30, 2024

A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery.

Social Media 130

Social Media 130

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. Besides adding depth to traditional survey data, these techniques also improve data quality. Making Surveys Better Listeners.

Improvements 317

Improvements Social Media Consumer Technology 317

ROI Revolution

JULY 21, 2022

77% of internet users use social media to search for more information on brands. To gain a deeper understanding of the highly valuable social media marketing landscape, we surveyed 170 digital marketing professionals about the trends, obstacles, and opportunities top-of-mind for their business.

Social Media 78

Social Media Marketing Information eCommerce 78

Retail TouchPoints

MARCH 11, 2024

While various surveys have indicated that consumers are less loyal to brands and retailers than ever, the KCI found that consumers are starving for the community and connection that comes with belonging to a fandom. Product Collabs: E.l.f. Remember that viral TikTok that showed a mint-condition Stanley cup that survived a terrible car fire ?)

Social Media 264

Social Media Consumer Reference Definition 264

Kissmetrics

FEBRUARY 19, 2021

According to Instagram , 60 percent of users they surveyed discover new products through Instagram. One-third of people surveyed by Clutch said they click on paid search ads because it answers their search query directly. How can you capture those leads and convert them to paying customers through paid search and social?

eCommerce 323

eCommerce Social Media SEO Marketing 323

365 Retail

OCTOBER 26, 2022

New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers. Fraud is now the top concern deterring UK consumers from shopping via social media, and 42% of UK consumers do not trust social media platforms with their data.

Social Media 104

Social Media Consumer Payment Services Banking 104

Retail TouchPoints

MAY 12, 2023

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

Games 310

Games Social Media Multi-channel Consumer 310

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

Retail TouchPoints

MAY 27, 2024

Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. Only 27% of online shoppers surveyed rated customer service received from online retailers as average or below, which suggests retailers are getting the job done.

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Customer Live Chat Social Media eCommerce 283

ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

Social Media 78

Social Media Marketing B2B Download 78

Retail TouchPoints

FEBRUARY 9, 2022

Let’s take a look at how digital surveys could be the secret to collecting the insightful data and innovation leads you are looking for. The metric is measured as a percentage based on survey respondents grading elements of your proposition from a scale of one (very unsatisfied) to five (very satisfied).

Payment Services 264

Payment Services Shopping Carts Omnichannel Multi-channel 264

RetailDive

OCTOBER 13, 2023

Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report.

Social Media 138

Social Media Gifts Shopify Retail 138

Retail TouchPoints

FEBRUARY 4, 2021

A new ESW study of more than 22,000 consumers across 11 countries, conducted by Savanta , found that 70% of those surveyed had shopped across borders last year, and 52% had made six or more international purchases. Social Media, Lower Customer Acquisition Costs Fuel Cross-Border Surge.

Travel 305

Travel eCommerce Beauty and Health Merchant Services 305

ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

Social Media 78

Social Media SEO Marketing Multi-channel 78

Optimizely

SEPTEMBER 11, 2018

While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly. With surveys, you can find out first-hand what buyers really and truly want from your B2C brand.

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Customer B2C Social Media Improvements 250

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 237

Payment Services Payments Social Media Consumer 237

Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

JUNE 11, 2020

Forrester conducted three online surveys for the report. Two surveys in March included one of buyers — 640 adult consumers and B2B buyers who make business purchases online — and a second survey of 320 executives overseeing digital campaigns, online experiences and/or e-Commerce programs and technology purchases.

eCommerce 168

eCommerce B2B B2C Toys 168

365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. This finding comes from ChannelAdvisor, a CommerceHub company, which conducted a survey of C-suite employees at large consumer electronics brands (with over 500 employees).

Channel 120

Channel Consumer Electronics Consumer Electronics 120

Forrester eCommerce

AUGUST 4, 2021

Respondents to an informal social media survey that I’ve been running for the last couple of years report that 25% organizations use 10 or more business intelligence (BI) platforms, 61% organizations use 4 or more and 86% organizations 2 or more (anecdotal evidence based on […].

Social Media 351

Social Media Information 351

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

Social Media 246

Social Media Payments Payment Services Consumer 246

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. Social Media Creates a Blueprint for Future Innovation. The market could reach $783.3

Social Media 278

Social Media Channel Technology Customer 278

Retail TouchPoints

SEPTEMBER 25, 2024

share) which includes social media influencers, at 7% to 10%. Throughout 2024, Adobe’s data showed that influencers are converting shoppers 10X more than general social media activity. In a recent survey Adobe found that 39% of millennials plan to use BNPL services this season, followed by 38% of Gen Z.

Social Media 279

Social Media Sporting Goods Consumer Electronics 279

365 Retail

DECEMBER 9, 2022

New research has revealed that 82% of us are either quite or very likely to be using social media to get ideas on what to buy for Christmas gifts this year, with 46% saying they are using social media more or much more than a year ago to get ideas on what to buy. 4% said they shopped online every day.

Social Media 52

Social Media Gifts Clothing Toys 52

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. consumers, according to a survey by Klarna — can connect with customer service agents through Ask Klarna, a free personal shopping service.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

ROI Revolution

JANUARY 21, 2019

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3? You’ve Peaked My Pinterest.

Social Media 60

Social Media Internet Retail Channel Information 60

ChannelAdvisor

NOVEMBER 5, 2021

So we partnered with leading global research firm Dynata to conduct periodic global surveys of online consumers and monitor changing behavior. Fifty-one percent of 18- to 25-year-olds have “discovered” the products they purchased on social media sites. Survey Says… appeared first on ChannelAdvisor.

eCommerce 98

eCommerce Social Media Webinar Consumer 98

Retail TouchPoints

SEPTEMBER 30, 2020

Poshmark also added Posh Stories to its site this year, further integrating the site’s social media and retail sides. A survey by Curalate found that 65% of U.S. The retailer found that 40% of the clothes in Poshmark shoppers’ closets are second-hand, putting it ahead of the curve on this trend.

Social Media 279

Social Media Clothing Consumer Retail 279

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. On August 12 at 2 pm Eastern, the Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide , will reveal answers to these and other key questions.

Webinar 272

Webinar Consumer Marketing Consumer Goods 272

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

Social Media 297

Social Media Consumer Electronics Electronics Channel 297

ChannelAdvisor

NOVEMBER 5, 2021

So we partnered with leading global research firm Dynata to conduct periodic global surveys of online consumers and monitor changing behavior. Fifty-one percent of 18- to 25-year-olds have “discovered” the products they purchased on social media sites. Survey Says… appeared first on ChannelAdvisor.

eCommerce 98

eCommerce Social Media Webinar Consumer 98

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 87

Social Media Channel Recommendation eCommerce 87

Retail TouchPoints

DECEMBER 21, 2020

Additionally, a survey by Curalate found that 65% of U.S. consumers said a link in a social media post had led them to a product they weren’t originally interested in purchasing. We’ve built and developed Poshmark with social discovery in mind.

Social Media 279

Social Media Clothing Fashion Consumer 279

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

SEPTEMBER 28, 2021

We recently surveyed almost 15,000 consumers across 14 countries to better understand the global opportunity for DTC brands and found that more than half of the millennials surveyed (52%) made purchases online from brands located outside of their home country during the pandemic lockdowns.

Consumer 286

Consumer Social Media Shipping Costs Shipping 286