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Expedia Leans Further into Commerce with New Media Network and AI Tools

Retail TouchPoints

Expedia Group has unveiled a series of new products and services designed to make travel planning stress free. At the company’s annual Explore conference, Expedia partners got an inside scoop on more than 40 new offerings, including its new travel media network , a shoppable storefront for content creators and new AI-powered solutions.

Travel 263
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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

They spend a lot of time online, particularly on social media platforms. Leverage social media Where do you go to find Gen Zers? Social media! So it only makes sense to leverage social media when running sweepstakes or contests. Gen Z especially loves experiences they can share on social media!

Consumer 275
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Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

Retail TouchPoints

With borders closed and travel restricted, in-person international interaction was at an all-time low. Social Media, Lower Customer Acquisition Costs Fuel Cross-Border Surge. Social media fuels global shopping trends,” said Kelly. “A On the surface, 2020 wasn’t a great year for globalization.

Travel 305
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Meta Unveils New Ad Tools to Help Brands Drive Holiday Sales

Retail TouchPoints

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms.

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Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’

Retail TouchPoints

This behavior, combined with growing interest in travel and going out, is creating new opportunities despite the economic uncertainty affecting the industry. We definitely are a business that benefits when consumers are out and about when they’re traveling, when they’re going out to eat or going back to the office,” said Essner.

Travel 264
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September Social Media Water Cooler: Facebook, Instagram, & Pinterest Updates

ROI Revolution

Welcome to our September 2020 Social Media Water Cooler. COVID-19 brought the travel industry to a screeching halt earlier this year. But as quarantine restrictions lessen across the nation, searches relevant to travel and vacation have seen massive increases on Pinterest. Published September 17, 2020.

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How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

Retail TouchPoints

But despite the format’s incredible success in China, brands (and social media platforms) are struggling to find traction with their livestream efforts here in the West. Heritage travel brand Calpak ’s experience with livestreaming will feel familiar to many.

Travel 264