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Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

Retail TouchPoints

With borders closed and travel restricted, in-person international interaction was at an all-time low. Social Media, Lower Customer Acquisition Costs Fuel Cross-Border Surge. Social media fuels global shopping trends,” said Kelly. “A On the surface, 2020 wasn’t a great year for globalization.

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Report: Buffalo Target Store Became Refuge for Travelers Stranded by Superstorm

Retail TouchPoints

The unexpected and likely life-saving slumber party was documented on social media, including TikTok updates from @carlarodxd (real name Carla Rodriguez), with one video receiving 5.4 million views. When Rodriguez posted a video reporting her safe return home, she expressed gratitude to the store’s workers.

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Expedia Leans Further into Commerce with New Media Network and AI Tools

Retail TouchPoints

Expedia Group has unveiled a series of new products and services designed to make travel planning stress free. At the company’s annual Explore conference, Expedia partners got an inside scoop on more than 40 new offerings, including its new travel media network , a shoppable storefront for content creators and new AI-powered solutions.

Travel 263
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How to Merge Facebook Accounts

Kissmetrics

For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. It can also be challenging to monitor social media metrics and create effective brand strategies for multiple entities. Let’s say you manage a fashion website, and your sister company runs a travel website.

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How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

Retail TouchPoints

But despite the format’s incredible success in China, brands (and social media platforms) are struggling to find traction with their livestream efforts here in the West. Heritage travel brand Calpak ’s experience with livestreaming will feel familiar to many.

Travel 264
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Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’

Retail TouchPoints

This behavior, combined with growing interest in travel and going out, is creating new opportunities despite the economic uncertainty affecting the industry. We definitely are a business that benefits when consumers are out and about when they’re traveling, when they’re going out to eat or going back to the office,” said Essner.

Travel 264
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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

They spend a lot of time online, particularly on social media platforms. Leverage social media Where do you go to find Gen Zers? Social media! So it only makes sense to leverage social media when running sweepstakes or contests. Gen Z especially loves experiences they can share on social media!

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