Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

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Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Video credit: Touchland When the holiday season hits, it’s always tempting to ramp up the holly and jolly language.

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Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. More sales?

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. TikTok also is closing the gap on the influencer side as well, with 64% of creators offering paid content services on the video app.

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Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

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Retail TouchPoints

OCTOBER 5, 2022

It’s 2022, and video is bigger than ever. To ensure that your videos are easy for your target audience to find, they must be optimized to rank highly across SERPs (search engine results pages). Making Your Video Worth Finding. There are many ways you can do keyword research for your videos.

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Groove

JULY 16, 2024

Social media offers businesses like yours a perfect way to engage and interact with your customers. You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing. This relationship can guide leads throughout the entire sales funnel process.

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Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Example: [link] About Us videos.

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Retail TouchPoints

NOVEMBER 8, 2024

Video Commerce Finds its Place in the Shopping Journey Over the years, ecommerce capabilities have become more advanced, making it “such a boon for the speed and transactional side” of shopping, according to Brian Beitler, Founder of Sune. “Our An app is a very difficult way to launch a commerce business, by the way,” Beitler admitted.

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Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Across all generations, a majority say they watch UGC videos on social media.

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Retail TouchPoints

MAY 14, 2024

And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. The app features videos from a collection of retained influencers (called “Sune-setters” in a play on “trendsetters”), large influencers from other platforms and brand founders.

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Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

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Groove

JULY 16, 2024

Why eCommerce Video Marketing? Many brands use eCommerce video ads to build trust, spread the word about their services, and build a wider customer base. In fact, experts say 50% of people look for videos about products and services when visiting business websites. Post high-quality videos that reflect well on your brand.

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Retail TouchPoints

APRIL 24, 2023

Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. The COVID-19 pandemic accelerated creator-guided shopping as shoppers spent more time on social media and shopping from their phones. Rodney Mason is Head Of Marketing, Brand Partnerships at LTK.

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Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Video has indeed evolved. Video has indeed evolved.

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Kissmetrics

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Video posts, in general, have a 6.09 With over 2.74

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

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Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. It’s consistently found to be more effective than Facebook, Twitter, Instagram, and other social channels. Social Insider reports that 18.87

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Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Not any more. There are more than 3.5 The result?

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Kissmetrics

DECEMBER 26, 2020

You can go one step beyond that and create unique videos for the event, like Inbound has. Whether it’s a collage of previous attendees at old events or a video of past speakers, what matters is that your content is making people aware of your event. Add images and videos. Promote Events on Facebook. Update event details.

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Events Social Media Information Recommendation 363

Retail TouchPoints

NOVEMBER 29, 2024

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. To what extent social commerce will happen in Western countries is still to be determined.

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Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Social media Social media platforms, once the golden ticket for D2C brands, also have become oversaturated.

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Kissmetrics

AUGUST 31, 2021

Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today.

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SEO Social Media Blog Article 357

Retail TouchPoints

DECEMBER 8, 2022

Called “ Inspire ,” the shoppable content feed aims to create a place of open discovery within the Amazon app, much like what shoppers experience now on social media platforms. “We We invent every day to make shopping easy and fun,” said Oliver Messenger, Director of Amazon Shopping in a statement.

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Forrester eCommerce

SEPTEMBER 6, 2022

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

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Kissmetrics

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. At a minimum of 12 seconds and a maximum of six minutes, in-stream ads play before a viewer’s video on YouTube. Video Discovery Ads. Sure, at first.

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Kissmetrics

APRIL 19, 2021

According to Sprout Social , the number one challenge for social media is ROI. With Twitter Amplify, you can align your video content with the most relevant publishers on Twitter. Twitter Live allows you to share real-time videos on Twitter. Video views : Promote a video and pay for the number of users who view it.

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Retail TouchPoints

FEBRUARY 15, 2024

Reshadi noted that there has been a recent surge in limited-edition product drops across product categories, from cosmetics to fashion, video games and even luxury automobiles. Video Credit: TikTok / Stanley RTP: Are there any specific demographics or consumer personalities that are more susceptible to these influences?

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Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Consumers discover products through in-feed ads, livestream video feeds, influencer posts and more.

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Social Media Consumer Electronics Electronics Channel 297

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. -based owner. TikTok is appealing the ban on the grounds that it is unconstitutional, with a ruling expected by December.

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Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Every entrepreneur can now build an app, social media platform, or e-commerce website. Film a video alongside the podcast.

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Social Media Payment Services eCommerce Multichannel 361

Kissmetrics

AUGUST 5, 2021

For example, if you write a blog post about the needs of a certain community, you can create a YouTube video on the topic and use the video in your blog post. Then you can link to the post and/or video on your social media channels. Build a Social Media Presence on the Social Channels Your Audience Uses.

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Kissmetrics

OCTOBER 21, 2021

Given that we know how successful video is as a content form, savvy marketers are making livestreams work for their campaigns. While the platforms mentioned above are pretty commonly used for live video, YouTube also shares this live-stream capability. Schedule Your YouTube Live Video. Socialize Your YouTube Live Video.

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Retail TouchPoints

AUGUST 19, 2024

The result was an influencer-fueled social media bonanza that amplified an immersive shop-in-shop experience at BoxLunch’s Barton Creek Square store in Austin, Texas. million impressions.

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Social Media Events Omnichannel Gifts 274

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Retail TouchPoints

JANUARY 4, 2023

And they’re using ads and tools like groups and live videos and comments to help identify their most loyal customers and develop products that meet the needs of the community.”. This was such a unique concept for blush, so a lot of our early videos were just me comparing this blush to different existing formats,” said Chan. “I

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