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11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 297
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7 Tips for Successful Small Business Content Marketing

Kissmetrics

Then you can link to the post and/or video on your social media channels. Build a Social Media Presence on the Social Channels Your Audience Uses. If you’re actively involved in selling a product or service, you most likely have a social media presence of some variety. Then it’s time to get creative.

Marketing 363
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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

If you're having trouble gaining leads or need help motivating users to sign up, these five tips on how to grow your email list could help you: Use email pop-ups strategically Leverage gated content Incentivize with loyalty programs Engage on social media Collect email addresses offline 1.

eCommerce 195
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Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

Retail TouchPoints

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future.

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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Branding should be central to every decision your company makes, including: Your social media posts. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel. In this guide, we’ll show you how to do it for $50.

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How to Repurpose Content (and Why it Matters)

Kissmetrics

Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or white papers. Social media moves too fast, and no one is online all the time. Create White Papers and Infographics.