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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees. Post-IRCE Workshops.

Workshop 419
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Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

Retail TouchPoints

It truly is a real-world Santa’s Workshop, although it didn’t reach its current scale overnight. These include moving from largely direct-response marketing into more upper-funnel campaigns, as well as expanding the company’s social media presence.

Workshop 275
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How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail TouchPoints

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. However, this doesn’t mean that the existing social media playbook needs to be completely rewritten.

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The 6 Best Digital Marketing Companies of 2020

Kissmetrics

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. But thankfully, you don’t have to. An impressive portfolio.

Marketing 361
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From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Optimizely

We are in the heat of our season right now, so we’re doing shows, online sales, a lot of social media. TEM: Why did you decide to offer workshops to help people learn to make boards themselves? Now we do trade shows and we’ve just networked with people, which brought us here really.

Marketing 302
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What Gen Z Expects from In-Store Experiences: Shared Values and Community Connections

Retail TouchPoints

Inside Gen Z Archetypes During the research process, MG2 identified four consumer archetypes that study participants were asked to opt into, including: The Happily Detached — consumers who are tech-savvy but don’t want to live and breathe on social media, according to Gonzalez.

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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. You can conduct a normal keyword or hashtag search on social media, then check out the top accounts and top posts that show up in the search results.

Marketing 419