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The Vital Role of B2B eCommerce Software

Groove

From a business point of view, this means B2B companies need specialized software to streamline their marketing and lead-nurturing processes so they can keep different prospects engaged from beginning to end. This carefully designed software will help enhance the customer experience by improving personalization and driving growth.

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Channel Software Tech Stack 2021

Forrester eCommerce

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

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Predictions 2021: Software Developers Face Mounting Pressure

Forrester eCommerce

As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.

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Predictions 2025: GenAI Reality Bites Back For Software Developers

Forrester eCommerce

AI assistants are only the beginning of the generative AI software development revolution. Find out what’s in store for software developers in our 2025 predictions for software development.

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Enterprise ABM Marketing Tools: A Marketers Guide

This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. How is AI changing workflows and driving functionality?

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Software AG webMethods: The Farewell Sale

Forrester eCommerce

Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28. It surprised me for two reasons.

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AI and The End Of Software Development As We Know it.

Forrester eCommerce

Past and future technologies and paradigms shifts like Agile, DevOps, low-code, and even AI have been reshaping the software development world. The software development lifecycle (SDLC), is being accelerated and reimagined as a process happening in real-time. We’ve tried Agile, DevSecOps and LowCode, Now What?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Why Data Is the Key to Retail Success

Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each other. A digital transformation is essential for success in today’s retail environment.