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From a business point of view, this means B2B companies need specialized software to streamline their marketing and lead-nurturing processes so they can keep different prospects engaged from beginning to end. This carefully designed software will help enhance the customer experience by improving personalization and driving growth.
^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.
As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
AI assistants are only the beginning of the generative AI software development revolution. Find out what’s in store for software developers in our 2025 predictions for software development.
This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. How is AI changing workflows and driving functionality?
Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28. It surprised me for two reasons.
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Large organizations easily spend millions of dollars on their enterprise software. Naturally, customers are concerned with ensuring that they are getting the best deal possible, but they should also remain realistic in the deals they can expect. Forrester can help clients walk this fine line in their contract negotiations.
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Across eight forecasted countries — US, China, Japan, and Europe-5 (France, Germany, Italy, Spain, the UK) — AI’s share of software spend will increase from 4.3% AI’s software growth is driven by: AI-infused software, that uses AI to increase its market attractiveness, although the software can still work without […].
TuringBots Forrester has branded AI and generative AI for software development as TuringBots since its inception in 2020. The good news is that generative AI (genAI) has advanced the maturity of TuringBots by at least five to 10 years. So how has genAI changed the state of TuringBots today in the market? TuringBots impact all […]
Learn more in Forrester’s 2024 enterprise software predictions. In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal.
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This is where shipping protection software swoops in to save the day (and your reputation). What is Shipping Protection Software? Shipping protection software is an automated tool that protects your parcels from the risk of loss, or damage during transit. Shipping protection software is a must-have for e-commerce businesses.
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Boxed has filed for Chapter 11 bankruptcy protection and will wind down its retail operations while pursuing a sale of its software business. Spresso, Boxed’s Software-as-a-Service platform, will be transitioned into a new, separate legal entity during this period and will continue as a going concern.
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Customers expect more from customer service organizations. They expect you to value their time, to make engagement easy, and to deliver answers and resolutions in a highly personal manner and in the context of their actions and journeys. Your customers use self-service as a first point of contact with a company and turn to digital […].
Investing in sustainability management software is an important business imperative not only to be complaint to sustainability regulations, but also to drive an environmental sustainability strategy, optimize metrics and reporting, and have good corporate sustainability data management practices especially if you need to prove you are doing what you (..)
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As all organizations recognize they are (at least in part) software companies, questions arise. Which software development technologies have staying power? Forrester studied 18 technologies used in software development that have […] Which are just a flash in the pan?
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Unity is one of leading platforms for the development of real-time 3D content, with a suite of software and AI solutions that enable game and app developers to build and run immersive 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles and augmented and virtual reality devices. More than 1.1
His global expertise spans various product/service types, including SaaS, eCommerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics. He is a highly accomplished sales, marketing and partnership leader with over 20 years of experience in industry.
The Carrot Tags software also will soon connect to Instacart’s smart shopping carts, Caper Carts , to help customers locate the items they are looking for more easily. ”
Alcohol ecommerce solution Drinks has launched the “Drinks-as-a-service” (DaaS) platform, a subscription software solution that will allow any brand, merchant or ecommerce operator to navigate the various tax and compliance impediments to selling alcohol online.
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