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Predictions 2025: GenAI Reality Bites Back For Software Developers

Forrester eCommerce

AI assistants are only the beginning of the generative AI software development revolution. Find out what’s in store for software developers in our 2025 predictions for software development.

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The Vital Role of B2B eCommerce Software

Groove

From a business point of view, this means B2B companies need specialized software to streamline their marketing and lead-nurturing processes so they can keep different prospects engaged from beginning to end. This carefully designed software will help enhance the customer experience by improving personalization and driving growth.

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Introducing The Forrester Tech Tide™: Software Development, Q4 2024 

Forrester eCommerce

As all organizations recognize they are (at least in part) software companies, questions arise. Which software development technologies have staying power? Forrester studied 18 technologies used in software development that have […] Which are just a flash in the pan?

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AI Governance Software Spend Will See 30% CAGR from 2024 to 2030

Forrester eCommerce

The global commercial AI software governance market is poised for exceptional growth. Forrester forecasts that by 2030, spending on off-the-shelf AI governance software will more than quadruple, reaching $15.8 billion and capturing 7% of overall AI software spending.

Marketing 259
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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AI and The End Of Software Development As We Know it.

Forrester eCommerce

Past and future technologies and paradigms shifts like Agile, DevOps, low-code, and even AI have been reshaping the software development world. The software development lifecycle (SDLC), is being accelerated and reimagined as a process happening in real-time. We’ve tried Agile, DevSecOps and LowCode, Now What?

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Software AG webMethods: The Farewell Sale

Forrester eCommerce

Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28. It surprised me for two reasons.

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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Why Data Is the Key to Retail Success

Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each other. A digital transformation is essential for success in today’s retail environment.