Forrester eCommerce

MAY 1, 2024

In this case, the core content is our just-published report, The Forrester Campaign Content Strategy. We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In addition to this overview, Craig and I also want to invite you to […]

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B2B Operations Marketing 370

Forrester eCommerce

OCTOBER 10, 2023

This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

Marketing 451

Marketing Blog B2B 451

Forrester eCommerce

NOVEMBER 14, 2023

This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.

Marketing 411

Marketing Blog B2B 411

Groove

OCTOBER 5, 2024

To help you master SMS marketing for eCommerce, we've put together a guide covering SMS marketing automation strategies for eCommerce, compliance considerations, and the best platforms you need to know about. Automation and Workflows: SMS marketing automation strategies for eCommerce are essential for efficiency and timeliness.

eCommerce 332

eCommerce Marketing Social Media Shopify 332

Forrester eCommerce

FEBRUARY 22, 2024

Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson.

Customer 448

Customer 448

Retail TouchPoints

NOVEMBER 27, 2024

But where does that leave your marketing strategies for the humble shop floor? Sending related post-event content is another successful way to mesh your in-store and online marketing strategies. Digital channels are alive with opportunities to dazzle consumers. Keep the experience going when the event ends.

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Events Omnichannel Retail Workshop 277

Retail TouchPoints

SEPTEMBER 12, 2024

In the final interactive report , they revealed how focusing on contextual relevance, culture and value can create a winning holiday strategy across all channels. During the upcoming Retail Strategy & Planning Series , experts will explore these trends further to identify top tips and tactics for driving holiday sales results.

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Retail Merchant Services Channel Consumer 306

Forrester eCommerce

APRIL 16, 2024

OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.

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Consumer Other Marketing Customer 459

My Wife Quit Her Job

SEPTEMBER 4, 2024

In this episode, Toni and I dive into the strategies that successful businesses use to turn first-time buyers into loyal repeat customers. In this episode, Toni and I dive into the strategies that successful businesses use to turn first-time buyers into loyal repeat customers.

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Customer Customer Loyalty eCommerce 296

Groove

OCTOBER 27, 2024

SEO strategy, however, differs depending on whether you’re running a B2B or B2C business. Here, we’ll highlight effective B2B SEO strategies and take a look at the major differences marketers find when they compare B2B SEO vs. eCommerce SEO for traditional B2C-oriented websites.

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SEO B2B B2C eCommerce 275

Forrester eCommerce

OCTOBER 24, 2023

TL;DR: It gauges your vendor’s commitment. As some of you might have noticed, David Holmes and I released Forrester’s inaugural ZTE evaluation, The Forrester Wave™: Zero Trust Edge Solutions, Q3 2023. If you haven’t taken a look, please do. The research is the first in the industry to tackle the secure WAN space, with probably […]

Customer 431

Customer 431

Retail TouchPoints

OCTOBER 15, 2024

To pull ahead on the digital shelf, brands need data-driven insights and strategies to address both the obvious and hidden factors shaping their CPC performance. Automating a bidding strategy with artificial intelligence (AI) is a great place to start. Let’s dive in. Himanshu Jain is the SVP of Product at CommerceIQ.

Retail 253

Retail Omnichannel Demo Technology 253

Forrester eCommerce

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 494

eCommerce B2B Blog Marketing 494

Forrester eCommerce

AUGUST 15, 2024

After some notable success stories like the high-profile “serverless-first” Capital One strategy, hype appeared to be dying down. For a time, it appeared that the reach of serverless platforms had exceeded their grasp.

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Definition Customer 528

Forrester eCommerce

AUGUST 19, 2024

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.

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B2B Marketing 446

Forrester eCommerce

OCTOBER 13, 2024

Learn more about the enterprise architecture strategy that won Contact Energy, a New Zealand electricity generator and retailer, this year’s EA Award for the APAC region. What does excellence in enterprise architecture look like?

Retail 417

Retail Technology Customer 417

Groove

OCTOBER 11, 2024

Core Components of Email Marketing Management Email marketing campaign management can be broken down into these core components: Strategy Development The process of creating an email marketing strategy starts with setting clear, measurable goals for your campaigns. We specialize in developing and optimizing Klaviyo email campaigns.

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Management Marketing eCommerce Recommendation 365

Forrester eCommerce

FEBRUARY 5, 2024

We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

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Technology Information Customer 412

Forrester eCommerce

FEBRUARY 12, 2024

To ensure success, it is crucial to develop the right approach and strategy that aligns with your enterprise's specific IT complexity and goals. Implementing AIOps and observability solutions can be a challenging task for organizations.

Operations 413

Operations Information Technology 413

Groove

NOVEMBER 7, 2024

Selecting the right strategy for business growth could be your key to achieving success. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business. Let’s look at this strategy more closely. Let’s look at a few distinct areas where you can see a difference.

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Multichannel Omnichannel eCommerce Channel 381

Forrester eCommerce

MARCH 26, 2024

An effective martech strategy supports the needs of marketing today, while retaining […] To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand.

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Technology Marketing Channel Consumer 468

Forrester eCommerce

APRIL 23, 2024

Even mature cloud organizations with $100M in cloud spend per year face disconnected strategies with […] But operating models haven’t always kept up — and the mismatch means that old operating models impede the optimization of cloud IT.

Operations 458

Operations Customer 458

Retail TouchPoints

DECEMBER 6, 2024

And now, as a whole new demographic ( Gen Z ) ventures further into parenthood, brands and retailers need to adapt their strategies to reflect this cohorts behaviors, priorities and even beliefs. Our long-term strategy for Carter’s is to continuously anticipate and meet the evolving needs of our shoppers.

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Apparel Fashion Social Media Clothing 288

Forrester eCommerce

FEBRUARY 7, 2024

We want to recognize organizations that put their customers at the heart of their strategy, leadership and operations, and demonstrate exceptional results in […] If there’s one question almost every Forrester CX client asks us, its “how to I prove the value of my CX program?” Well, perhaps I can help.

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Customer Operations 91

Forrester eCommerce

NOVEMBER 23, 2023

Forrester surveyed digital business strategy decision-makers globally on their priorities, investments, and organizational structures.

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Management Customer 448

Forrester eCommerce

MARCH 26, 2024

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

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Improvements Customer Loyalty B2C Consumer 400

Groove

NOVEMBER 9, 2024

Creating an effective eCommerce blogging strategy is a powerful way to attract new customers and drive sales. The Core Benefits of Blogging for eCommerce Brands A wise eCommerce blogging strategy offers a lot of benefits. This increases the likelihood that potential customers will discover it.

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Blog eCommerce Marketing SEO 361

Forrester eCommerce

FEBRUARY 27, 2024

Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization. Forrester’s B2B event trends survey is back and we invite you to participate! While […]

B2B 418

B2B Events Information Marketing 418

Forrester eCommerce

MARCH 19, 2024

“Hey Count von Count, how do I know if my personalization strategy is working?” It’s difficult for companies to assess because they often measure myopically at the individual point of interaction.

Customer Experience 417

Customer Experience Customer Marketing 417

Forrester eCommerce

FEBRUARY 28, 2024

Over the last few years, hardware vendors have been pivoting their revenue strategies from a perpetual model to subscription. The subscription model is undeniably here to stay. However, vendors often struggle to make this change effectively, and understandably so.

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Subscription Management Customer 413