Forrester eCommerce

APRIL 1, 2024

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

Technology 467

Technology Management 467

Forrester eCommerce

JULY 14, 2024

In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective.

Customer 433

Customer 433

ROI Revolution

JANUARY 8, 2025

Holiday data isnt only useful for developing holiday strategies. This is why our teams at ROI Revolution insist on aggregating Holiday data and using it to inspire strategy for the new year. This is something to continue to monitor as you assess your brands digital strategy heading into the new year.

Shipping Costs 148

Shipping Costs Channel Events Shipping 148

Forrester eCommerce

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 456

Marketing Management Other B2B 456

Forrester eCommerce

MARCH 7, 2024

However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes.

Marketing 447

Marketing B2C B2B Customer 447

Forrester eCommerce

AUGUST 19, 2024

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.

B2B 448

B2B Marketing 448

Groove

OCTOBER 11, 2024

Core Components of Email Marketing Management Email marketing campaign management can be broken down into these core components: Strategy Development The process of creating an email marketing strategy starts with setting clear, measurable goals for your campaigns. We specialize in developing and optimizing Klaviyo email campaigns.

Management 370

Management Marketing eCommerce Recommendation 370

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Combine follow-up communication with added value services like free shipping, extended warranties, and in-person events to create a holistic customer retention strategy.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Groove

NOVEMBER 7, 2024

Selecting the right strategy for business growth could be your key to achieving success. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business. Let’s look at this strategy more closely. Let’s look at a few distinct areas where you can see a difference.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Retail TouchPoints

NOVEMBER 18, 2024

The core of this operation’s success is a data-driven approach that includes classic metrics such as Call Data Record (CDR) and Customer Satisfaction (CSAT), as well as a Voice of the Customer (VoC) strategy that “extrapolates the data from our help desk using AI and then feeds into the various departments throughout our company.”

Shipping Costs 147

Shipping Costs Social Media Fulfillment Consumer 147

Retail TouchPoints

JANUARY 30, 2025

Our strategy is to buy and sell, DAngelo explained in an interview with Retail TouchPoints. Image courtesy Laura Ashley In Europe, Gordon Brothers also developed an innovative ecommerce strategy: Gordon Brothers was not prepared to run a [multinational] ecommerce site, so we did a test in Europe, explained DAngelo.

Operations 179

Operations Management eCommerce Fashion 179

Forrester eCommerce

FEBRUARY 22, 2024

Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson.

Customer 448

Customer 448

Groove

NOVEMBER 9, 2024

Creating an effective eCommerce blogging strategy is a powerful way to attract new customers and drive sales. The Core Benefits of Blogging for eCommerce Brands A wise eCommerce blogging strategy offers a lot of benefits. This increases the likelihood that potential customers will discover it.

Blog 367

Blog eCommerce Marketing SEO 367

Groove

NOVEMBER 5, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

eCommerce 425

eCommerce Management BigCommerce Merchant Services 425

lateshipment

MARCH 4, 2025

In this article, we discuss everything from what return optimization is to strategies you can use to improve your return process and how modern technology can help you achieve this. Strategies for Reducing Product Returns Let’s be real: returns are a pain. It bleeds money and customers. What is Returns Optimization?

eCommerce 130

eCommerce Shipping Costs Shipping Order Fulfillment 130

Groove

OCTOBER 10, 2024

Organizations that use this strategy have access to a highly reliable communication method with higher open and engagement rates than email. This strategy integrates well with an omnichannel campaign. Fortunately, there are strategies you can use to ensure your messages reach the right audience at the right time.

Marketing 348

Marketing eCommerce Improvements eCommerce Marketing 348

Retail TouchPoints

DECEMBER 6, 2024

And now, as a whole new demographic ( Gen Z ) ventures further into parenthood, brands and retailers need to adapt their strategies to reflect this cohorts behaviors, priorities and even beliefs. Our long-term strategy for Carter’s is to continuously anticipate and meet the evolving needs of our shoppers.

Apparel 289

Apparel Fashion Social Media Consumer 289

Groove

OCTOBER 22, 2024

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. When combined with eCommerce website management services for cross-channel eCommerce, these platforms can be highly valuable to anyone wanting to implement an omnichannel retail strategy.

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Forrester eCommerce

APRIL 16, 2024

OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.

Consumer 459

Consumer Other Marketing Customer 459

Groove

OCTOBER 11, 2024

Integration With Other Marketing Strategies SMS marketing works well with other common marketing strategies , including email and social media. User-Friendly Interface SMS and MMS messaging platforms offer easy management, so you can establish your strategy as you see fit.

Merchant Services 352

Merchant Services eCommerce Platforms eCommerce Marketing 352

Retail TouchPoints

DECEMBER 16, 2024

we discovered that in order for organizations to both benefit and pull off ambitious climate strategies, they need to take their sustainability strategy out of the sustainability team and embed it into the wider organization as part of a companywide transformation.

Supplies 277

Supplies Fashion Management Operations 277

lateshipment

MARCH 7, 2025

That’s the secret strategy that keeps your brand top-of-mind after the sale. While excellent customer service is undoubtedly part of a successful post-purchase strategy, it’s just one piece of the puzzle. Here are some key advantages of a post-purchase customer engagement strategy: 1.

Shipping Costs 130

Shipping Costs Customer Retention Reference eCommerce 130

Groove

DECEMBER 7, 2024

Today, brands that seize opportunities at the forefront of their industries know how to fully develop omnichannel eCommerce strategies that put these technologies to work for them. A quality eCommerce content strategy provides more ways for potential customers to find your store. Why should people trust my brand?

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Groove

JANUARY 13, 2025

This blog post explores the nuances of wholesale eCommerce, explaining the most important challenges, opportunities, and strategies for success. Optimizing Pricing Strategies : Real-time data helps companies experiment with tiered pricing, discounts, or dynamic pricing models that maximize profitability.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Groove

DECEMBER 11, 2024

This is especially true if you use strategies like gamification and referral bonuses to make your reward program even more enticing. By creating a strategy that integrates email, SMS , and social media marketing, you can execute cohesive campaigns and create a unified experience for shoppers.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Groove

OCTOBER 14, 2024

If you run an eCommerce business and are ready to take your digital strategy to the next level, you may be searching for things like “CTR meaning,” “what is CTR in marketing” or “click-through rate definition.” Strategies to Improve CTR for eCommerce Once you understand your CTR, you’ll be able to set goals for improvement.

eCommerce Marketing 350

eCommerce Marketing Outdoor eCommerce Improvements 350

lateshipment

NOVEMBER 4, 2024

Strategies to Circumnavigate Surcharges and Avoid Delays During the holiday season, increased demand often results in higher shipping surcharges and more frequent delays, both of which can disrupt a business’s operations and impact the customer experience. Here are some effective strategies.

eCommerce 130

eCommerce Shipping Costs Shipping Operations 130

Retail TouchPoints

OCTOBER 18, 2024

For most retailers, these major brands are setting the standard for the future of AI use – but there are gradual ways to begin implementing AI into your fraud prevention strategy now , versus later when it’s far too late. One way to unlock this is through embracing a decentralized identity strategy.

Consumer 305

Consumer Technology Payment Services Information 305

Retail TouchPoints

NOVEMBER 14, 2024

By investing in robust cybersecurity strategies and leveraging tools like AI and automation, retailers can reduce the rate and severity of data breaches, saving costs and maintaining customer trust. In light of this, it’s critical that businesses strengthen their defenses. million last year. Deploy AI and automation security tools.

Retail 277

Retail Payment Services Consumer Operations 277

Retail TouchPoints

NOVEMBER 7, 2024

Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. Instead of pouring all resources into these peak sales periods, the focus should be on creating a continuous engagement strategy.

Marketing 278

Marketing Social Media Consumer Events 278