Forrester eCommerce

JANUARY 24, 2020

This is a flourishing industry, with one study conservatively estimating it will reach $30 billion by 2025. In the US, cannabis is fully legal (medical and recreational) in 11 states and Washington, DC. For medical use, it is legal in 33 states. As dispensaries set up shop, they face many of the same risks as […].

POS 100

POS Management Retail Customer 100

Groove

AUGUST 8, 2024

3) Study the Customers Consult the Buyer Personas or work with your Account Manager to help you establish them. This way, at the conclusion of the campaign, everyone will be able to understand if the campaign was truly a success. Hint: Your goals must be measurable so that you’re able to show success. Look into using S.M.A.R.T.

eCommerce 195

eCommerce Management Document SEO 195

Forrester eCommerce

SEPTEMBER 12, 2023

This year’s Singapore Customer Experience Index (CX Index™) study reveals several important findings: CX quality among Singapore’s banks slightly dipped. Since 2018, Forrester has been tracking how Singaporean customers rate their experience with some of the biggest brands in banking and auto and home insurance.

Banking 457

Banking Customer Experience Customer Financial Services 457

Forrester eCommerce

NOVEMBER 12, 2020

For our report, we spoke with several of the GAIA-X founders and studied its potential impact for […]. France and Germany announced an initiative in 2019, which was formalized as the GAIA-X Foundation in early October 2020.

Marketing 448

Marketing Management Customer 448

Forrester eCommerce

SEPTEMBER 11, 2023

Forrester’s most recent study of business and technology leaders shows that companies with high alignment between technology and customer-facing roles […] The data backs this up decisively.

Technology 434

Technology Events Customer Information 434

Forrester eCommerce

NOVEMBER 30, 2020

In our second edition of this study, we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes. Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers.

Marketing 423

Marketing Retail Consumer Customer 423

Forrester eCommerce

SEPTEMBER 26, 2023

Our annual CX Index benchmarking study conducted in Malaysia since 2021 answers the question, “Which banks in Malaysia provide the best customer […]

Banking 396

Banking Improvements Recommendation Customer 396

Forrester eCommerce

FEBRUARY 14, 2023

The latest data from Forrester’s annual Buyers’ Journey Survey — the largest and most comprehensive business buying study in the world, with more than 20,000 respondents across 14 countries — reveals a few surprising insights about the latest business buying behaviors.

Customer 366

Customer 366

Forrester eCommerce

APRIL 25, 2023

Experts in the cognitive sciences study […] Your curiosity is key to understanding a customer’s business and what drives them and will help you unlock unidentified opportunities to create new value in the future. Before I go on, just what IS curiosity?

Management 356

Management Customer 356

Groove

NOVEMBER 9, 2024

Case Study Example Content marketing services for eCommerce often prove to be incredibly valuable. To learn more about Cutter & Buck's experience with our content marketing agency, check out the full case study here. Consider Groove Commerce's client Cutter & Buck, for example.

Blog 361

Blog eCommerce Marketing SEO 361

Retail TouchPoints

FEBRUARY 26, 2024

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. This happens in an environment where consumer trust is already fragile.

Improvements 317

Improvements Payment Services Consumer Banking 317

My Wife Quit Her Job

JANUARY 2, 2023

We’ll discuss tactics that James has uncovered over the years from studying the habits and routines of entrepreneurs, artists, athletes, and high powered individuals. We’ll discuss tactics that James has uncovered over the years from studying the habits and routines of entrepreneurs, artists, athletes, and high powered individuals.

Books 296

Books 296

Retail TouchPoints

JANUARY 15, 2024

As AI hype moves toward action, new studies from chip manufacturer Nvidia and Google Cloud offer a look at the state of AI adoption in retail.

Retail 312

Retail Customer Experience Technology Operations 312

Retail TouchPoints

JUNE 13, 2023

AI Chatbots With 50% of studied sites displaying some form of automated chatbot to shoppers, the incorporation of machine learning tools like ChatGPT isn’t too far behind. While the majority of our studied sites ( 90% ) do offer some form of free shipping, most of those ( 60% ) set a minimum order threshold to unlock that benefit.

eCommerce 317

eCommerce Payment Services Conversion Optimization Payments 317

Forrester eCommerce

DECEMBER 29, 2023

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

Improvements 259

Improvements Customer Experience Customer Customer Loyalty 259

Retail TouchPoints

APRIL 27, 2023

However, one sustainable investment management firm’s data indicates that ecommerce can generate 17% less greenhouse gas emissions than brick and mortar retail shopping, and other studies report similar ecommerce advantages. However, multiple studies have found that the opposite is true.

Shipping Costs 289

Shipping Costs eCommerce Customer Shipping 289

Retail TouchPoints

JULY 29, 2022

Shopper promiscuity] is at levels unprecedented in the history of studying shoppers, and it’s only going to continue to get worse, or better depending on your perspective.”. Recent research from Alter Agents found that the majority ( 62% ) of shoppers made decisions “in a promiscuous context.”

Consumer 325

Consumer Channel Events Marketing 325

Retail TouchPoints

SEPTEMBER 13, 2023

advertising channels in 2022, according to a study by IAB. The study found that retail media network (RMN) ad buyers — defined as buyers at brands or agencies that spend at least $5 million on RMNs annually — are planning to increase their overall ad spend by 11% YoY in 2023. Retail media was one of the fastest-growing U.S.

Retail 298

Retail Definition Channel Marketing 298

Retail TouchPoints

DECEMBER 26, 2023

This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. One striking revelation from the study is that baby boomers express higher expectations for ecommerce experiences compared to other generations.

eCommerce 275

eCommerce Customer Loyalty Mobile Consumer 275

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. A 2023 study found , for example, that 70% of 28,500 Gen Zs and millennials surveyed across the United States, the United Kingdom, France, Germany, India, Mexico and the United Arab Emirates said that they prefer a “learn more” call to action to a “buy now” button.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

OCTOBER 3, 2024

Buying Pet Products Adds Financial Stress A USA Today study found that more than a quarter of dog owners are spending almost $250 a month on their animal. The study added that a 25% rise in the price of pet food and an 11% rise in the cost of vet care is causing concern among consumers.

Toys 261

Toys Sporting Goods Consumer Supplies 261

Retail TouchPoints

JUNE 23, 2022

The companies hope this combination can help retailers manage the current labor crisis by reducing turnover — a study by Axonify found that 50% of frontline workers are prepared to leave their current jobs, with burnout being cited as the most common reason.

Operations 357

Operations Improvements Customer Experience Management 357

Forrester eCommerce

NOVEMBER 18, 2024

Forrester studied 18 technologies used in software development that have […] Which software development technologies have staying power? Which are just a flash in the pan? And which technologies, useful in the past, should now be retired in favor of better options?

Technology 243

Technology Customer 243

Forrester eCommerce

MARCH 27, 2024

Forrester published a study (subscription required) that analyzes the costs, benefits, and risks of dedicating a team to customer success management, outfitting them with purpose-built technology, hiring a […] you’ll get a great return by consolidating it.

Customer 243

Customer Subscription Technology Management 243

Retail TouchPoints

SEPTEMBER 27, 2023

study found 95% of luxury brands experienced growth last year, and the market as a whole is expected to grow by 5% this year. study noted a lavish brick-and-mortar experience remains the primary goal of luxury brands, it also stressed the importance of targeting omnichannel shoppers. A Bain & Co. While the Bain & Co.

Omnichannel 278

Omnichannel Technology Supplies Marketing 278

Retail TouchPoints

JUNE 22, 2023

But that torrent of information, we now know, is not nearly enough to shed light on human behavior, a field of study as blissfully complicated and sometimes counterintuitive as the complex and fascinating species it studies. Humans aren’t algorithms. We’re much more than mere probability machines.

Magazine 289

Magazine Clothing Games Consumer 289

Retail TouchPoints

OCTOBER 23, 2024

Our study found that more than half of global executives say they wouldn’t be able to sell cross-border without 3P opportunities. With recent advancements like AI and automation, 3P has become even more efficient and profitable, allowing businesses to streamline operations, reduce costs and maintain flexibility.

Consumer 290

Consumer Multichannel Supplies eCommerce 290

Groove

OCTOBER 30, 2024

SEO approaches: B2B SEO strategy requires long-tail keyword research utilizing technical terms, in-depth content (such as white papers and case studies), and targeted landing pages. For specific examples of our success in serving B2B sellers, see our case studies.

B2B 281

B2B Payment Services eCommerce B2C 281

Retail TouchPoints

JULY 12, 2022

By 2025, it’s estimated that nearly 75% of the global population and almost all smartphone users will be frequent AR users, according to a recent study by Snap and Deloitte Digital. What’s more, while most users today still see AR as a “toy,” the study found that 76% of consumers want AR tools they can use in their everyday lives.

Apparel 364

Apparel eCommerce Toys Omnichannel 364

Forrester eCommerce

DECEMBER 16, 2024

In our latest case study report, we dive deep into the key components of HSBC’s Gold Token journey, sharing the strategic insights that have helped the bank advance […] In an era marked by rapid digital transformation, HSBC has boldly stepped into the future of finance with the introduction of its Gold Token in Hong Kong.

Banking 195

Banking Financial Services 195

Retail TouchPoints

OCTOBER 23, 2023

To shed light on how Gen Z prefers to shop in stores, MG2 conducted a comprehensive study that included both qualitative and quantitative feedback. That’s why brands are focused on truly understanding their behaviors and preferences across all channels.

Retail 264

Retail Channel 264

Retail TouchPoints

OCTOBER 18, 2024

Beauty in a new case study. “We Viewers are more receptive to advertising when it’s seamlessly integrated into their experience and aligns with their interests,” said TaraLynn Marinho, Senior Manager of DTC Brands and Performance Marketing at Roku in the case study.

Multi-channel 278

Multi-channel Channel Games Marketing 278