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Forrester eCommerce
JUNE 3, 2024
Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.
Forrester eCommerce
SEPTEMBER 11, 2023
Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data. Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes.
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Kissmetrics
NOVEMBER 9, 2020
Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. In an interesting heat map study published on Moz , videos were shown to be particularly powerful in capturing eyeballs through eye tracking, even when they weren’t the #1 result.
Kissmetrics
NOVEMBER 24, 2020
Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer.
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Discover the fundamentals of composable commerce for B2B Learn successful implementation strategies and how to avoid transformation pitfalls Explore the impact of composable commerce on B2B distribution and wholesale with real-life case studies
Practical eCommerce
OCTOBER 15, 2024
The post Cards Face Checkout Competition, Studies Find appeared first on Practical Ecommerce. Are alternative payment providers a better option for ecommerce shoppers?
Groove
AUGUST 8, 2024
3) Study the Customers Consult the Buyer Personas or work with your Account Manager to help you establish them. This way, at the conclusion of the campaign, everyone will be able to understand if the campaign was truly a success. Hint: Your goals must be measurable so that you’re able to show success. Look into using S.M.A.R.T.
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Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation
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Discover the benefits of composable commerce for the complex realities of modern retail in this webinar that looks at a case study of SiteOne, a landscape supply retailer undergoing a major digital transformation. This recording is provided by Connected Consumer Series.
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Advertiser: ZoomInfo
Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.
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