Study Related Topics 
Forrester eCommerce
JUNE 3, 2024
Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.
Forrester eCommerce
SEPTEMBER 11, 2023
Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data. Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes.
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Kissmetrics
NOVEMBER 9, 2020
Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. In an interesting heat map study published on Moz , videos were shown to be particularly powerful in capturing eyeballs through eye tracking, even when they weren’t the #1 result.
Practical eCommerce
JUNE 10, 2024
The post AI Overviews: Initial Tests and Studies appeared first on Practical Ecommerce. Thus far AI Overviews appears in a relatively small percentage of queries. The impact on conventional listings changes near daily.
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Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation
Retail TouchPoints
JULY 24, 2023
In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.” Not to mention that, as the study notes, “creating brand advocates can go a long way as friends and family are one of the most powerful marketing tools to expand a customer base.” in a statement.
Practical eCommerce
MARCH 7, 2024
The post Helpful Content Recovery, per Studies appeared first on Practical Ecommerce. Industry research finds correlations between site elements and Helpful Content impacts.
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Discover the benefits of composable commerce for the complex realities of modern retail in this webinar that looks at a case study of SiteOne, a landscape supply retailer undergoing a major digital transformation. This recording is provided by Connected Consumer Series.
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Advertiser: ZoomInfo
Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.
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