article thumbnail

Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000.

article thumbnail

Subscription Pro Tips: Encourage Loyalty and Long-Term Relationships by Making it Easy to Cancel

Retail TouchPoints

Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service. consumer spends $219 a month on subscriptions, according to a recent study from C+R Research. Four Steps to Subscription Success. The average U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is B2B eCommerce? Everything You Need to Know

Groove

Larger transactions: From bulk orders to subscription models, B2B companies often sell high-value products and services, resulting in bigger transactions. SEO approaches: B2B SEO strategy requires long-tail keyword research utilizing technical terms, in-depth content (such as white papers and case studies), and targeted landing pages.

B2B 287
article thumbnail

Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z

Retail TouchPoints

Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service called cDrop. It also doesn’t hurt that the subscription box sector, which was already experiencing huge growth prior to the pandemic, got a boost from homebound consumers last year.

article thumbnail

The Power of Popup Design: 6 Rules to 10X Your Subscription Rate, and an App to Do It for You

BigCommerce

One study found that switching from a sidebar form to a lightbox-style popup design increased email signups by 1,375%. One study found that switching from a sidebar form to a lightbox-style popup increased email signups by 1,375%. Another business tried using a popup to capture email signups and saw a 10x increase in subscription rate.

article thumbnail

Three Types of Promotions Merchants Can Use To Attract Subscribers 

Retail TouchPoints

But they can also open the door to a long-term relationship through subscriptions. According to our recent survey , more than a quarter (26%) of respondents said that discounts motivated their decision to enroll in a subscription experience. For example, making a dedicated subscription purchase free, such as every fifth order.

article thumbnail

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

According to a study by Tomoson , influencer marketing yields a $6.50 Another study conducted by Altimeter and TapInfluence found that not offering adequate compensation is the biggest mistake brands make with influencer marketing. The campaign saw more than 10,000 blog page engagements, according to a Collective Bias case study.

Marketing 419