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5 ways to leverage web design for a positive ecommerce experience

GetElastic

To build a successful ecommerce business, in addition to selling a product or service people want you also need to invest in various elements such as search engine optimization (SEO) and graphic design. In fact, not having an impactful and responsive web design can cost you sales. Here are five ways to leverage web design: 1.

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How to Use the Psychology of Color to Increase Website Conversions

Kissmetrics

What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Where Should You Use Color Psychology?

eCommerce 363
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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. The answer is number two.

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You Need A Design System — Here’s Why

Forrester eCommerce

A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of headcount to design but still see limited benefits on business outcomes.

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

Third Generation: Responsive web design with Adaptive Logic. This setup typically “adapts” content, features or design for mobile users. Most use responsive web design as the base, and then customize features for mobile users with client-side JavaScript. Fourth Generation: Fully dynamic web design.

Mobile 419
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What the Heck Is a Full-Service eCommerce Agency? Design, Development, and Marketing

Groove

At a bare minimum, your store needs to offer a functional user interface (UI) that's designed to be user-friendly and easy to navigate. In addition to this starting point, your web design needs to showcase your brand and capture the interest of potential customers who visit it.

eCommerce 195
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How to Create The Perfect Call-to-Action

Kissmetrics

A study conducted by Massey University Marketing Professor Harald Van Heerde and his co-researchers from Tilburg and Maastricht Universities examined household data from 16,512 customers. The study revealed that a large percentage of users who signed up for a free trial didn’t upgrade to a premium (paid) solution after the trial period.

PPC 335