Forrester eCommerce

JULY 8, 2024

To help leaders better understand this dynamic landscape, Forrester’s Q1 2024 State Of B2B Events Survey gathered responses from over 200 event decision-makers to identify and analyze the key trends. […]

Events 458

Events B2B Marketing Technology 458

Forrester eCommerce

SEPTEMBER 11, 2023

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

B2B 418

B2B Marketing 418

Forrester eCommerce

JULY 25, 2024

Forrester’s biennial State of ABM survey is back, and we’re inviting you to participate! Everyone who completes the survey will gain access to the latest trends regarding the current state of ABM and how their peers are focusing their efforts.

Marketing 243

Marketing 243

Forrester eCommerce

OCTOBER 26, 2023

Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear from us in 2023. The top asked questions include: What are the most applicable use cases of generative AI in marketing today? What are generative AI’s key potentials to improve marketing efficiency? How leading brands are using generative AI for […]

B2C 415

B2C Marketing Improvements 415

Forrester eCommerce

OCTOBER 9, 2024

Nearly all CX measurement and VoC efforts use customer surveys. But your surveys are costlier than you think. Obvious costs include the budget for a tech vendor you use to send and analyze surveys or incentives for customers. They arise when surveys: Squander customers’ […]

Customer 195

Customer 195

Retail TouchPoints

MARCH 11, 2024

While various surveys have indicated that consumers are less loyal to brands and retailers than ever, the KCI found that consumers are starving for the community and connection that comes with belonging to a fandom.

Social Media 264

Social Media Consumer Reference Definition 264

Forrester eCommerce

AUGUST 6, 2024

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.

B2B 431

B2B Marketing 431

Forrester eCommerce

JULY 30, 2021

In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […]. This is a great move for Qualtrics.

Customer 525

Customer Management Marketing Customer Experience 525

Forrester eCommerce

JANUARY 29, 2024

According to a recent survey, 87% of enterprise developers use low-code development platforms for at least some of their work. Find out what's driving the growth in the low-code market in this preview of a new report and forecast.

Marketing 459

Marketing Information Technology Customer 459

Forrester eCommerce

FEBRUARY 24, 2021

In 2020, we surveyed […]. You can stop reading now… Still not convinced? We can measure this. Forrester’s CX Index methodology measures how well a brand’s customer experience strengthens customers’ loyalty.

Customer Experience 517

Customer Experience Customer 517

Forrester eCommerce

JULY 22, 2024

In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie. Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. It’s not […]

B2C 468

B2C Marketing Customer 468

Forrester eCommerce

AUGUST 1, 2024

In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the […]

Technology 460

Technology Customer Information Customer Experience 460

Forrester eCommerce

AUGUST 6, 2024

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448

B2B Marketing 448

Forrester eCommerce

MARCH 11, 2024

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Marketing 434

Marketing Operations B2B 434

Forrester eCommerce

NOVEMBER 2, 2023

The results of Forrester’s Youth Survey, 2023, are in. This annual survey examines consumer and online behaviors of US teens 12–17 years old. Weekly TikTok Usage Peaked In 2022 Yet Placed First With US Teens In 2023 Two years ago, we reported that weekly usage of TikTok had surpassed Instagram among US teens — with […]

Consumer 417

Consumer Social Media B2C Marketing 417

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides.

B2B 443

B2B Marketing Recommendation Channel 443

Forrester eCommerce

MARCH 23, 2021

When we launched the most recent Forrester Analytics Business Technographics® Security Survey, it was summer of 2020. We’d been in quarantine for about three months, and firms had long since realized that they needed to digitally transform their businesses (and fast) in order to survive the new normal.

Customer 488

Customer 488

Forrester eCommerce

JUNE 11, 2024

Forrester’s Priorities Survey, 2024, reveals that 73% of respondents stated that their organization plans on significantly increasing their budget for software development in the coming year – suggesting continued demand for developers.

Marketing 433

Marketing Information Technology 433

Forrester eCommerce

NOVEMBER 23, 2023

Forrester surveyed digital business strategy decision-makers globally on their priorities, investments, and organizational structures.

Management 448

Management Customer 448

Forrester eCommerce

NOVEMBER 21, 2023

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights.

Customer Experience 459

Customer Experience Management Operations Customer 459

Forrester eCommerce

SEPTEMBER 12, 2023

Officially, it’s not — according to numerous global technology decision-makers who we survey, cybersecurity is a top priority. […] — in security): the silos between technology and security teams. How big is the problem?

Technology 459

Technology 459

Forrester eCommerce

APRIL 30, 2021

According to the 2021 Business Technographics Marketing Survey, 75% of all B2B marketing respondents agreed that “buyers expect an immediate response to their […]. The concept of “right audience, right content, right place, right time” has been around the B2B world for ages.

B2B 459

B2B Marketing Operations 459

Forrester eCommerce

AUGUST 18, 2021

Forrester’s 2021 Global Marketing Survey revealed that three of the top five challenges regional teams face when implementing campaigns are the inability to develop campaigns based on customers’ needs, the lack of coordination across siloes, and a need for the right tools and technology to do the job well.

Technology 459

Technology Marketing Customer B2B 459

Forrester eCommerce

MARCH 12, 2024

According to Forrester Global Marketing Survey, about 30% of B2C Marketers use MMM […] MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Marketing 417

Marketing B2C Customer 417

Forrester eCommerce

SEPTEMBER 27, 2023

According to Forrester’s Asia Pacific Consumer Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. India is emerging as a powerhouse in mobile banking adoption.

Banking 388

Banking Mobile Consumer Financial Services 388

Forrester eCommerce

MARCH 28, 2024

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

B2B 410

B2B Marketing Other 410

Forrester eCommerce

OCTOBER 16, 2023

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

Financial Services 447

Financial Services B2C Marketing Technology 447

Forrester eCommerce

JULY 23, 2024

Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024).

Consumer 284

Consumer Information Customer Experience Technology 284

Forrester eCommerce

JANUARY 11, 2023

According to the results of our recent survey on business and technology priorities in Japan, we are seeing a continued growth in IT investments in the country despite subdued economic forecasts for 2023.

Improvements 370

Improvements Technology Customer 370

Forrester eCommerce

OCTOBER 10, 2023

In an analysis of Forrester’s developer survey data, we found that: C-levels and middle managers know […] In the real world, though, that’s not what happens. Instead, where you sit in the organization determines how you believe development teams should succeed.

Management 433

Management Customer 433

Retail TouchPoints

NOVEMBER 22, 2024

But one survey found that nearly one in every two frontline employees are unhappy with their job due to low pay, inflexible hours, poor leadership and a lack of growth opportunities. Employee satisfaction plays a central role in store operations.

Management 278

Management Retail Merchant Services Operations 278

Forrester eCommerce

SEPTEMBER 3, 2023

In the past few months since we completed the Forrester’s Annual marketing survey, I have been engrossed in finding patterns and correlations in the data about topmost priorities of CMOs globally, their challenges, growth objectives, key initiatives, technology usage, budgets, spending patterns and […]

Technology 418

Technology Marketing Customer Experience B2B 418

Forrester eCommerce

OCTOBER 4, 2023

Year on year, Forrester’s annual Priorities Survey shows that growth is the number one priority for CEOs and most C-suite executives. And today, technology is a powerful driver of growth — if the organization fully harnesses its technology assets and operations.

Technology 418

Technology Operations Customer 418

Forrester eCommerce

OCTOBER 2, 2023

Photo by Abhinav Sunil Forrester’s state of IT sustainability 2023 survey and report highlighted the growing importance decarbonizing IT and the reducing the environmental impact of IT in various industries. The demand […]

Financial Services 417

Financial Services Information Technology Operations 417

Forrester eCommerce

NOVEMBER 8, 2023

Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping. Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket.

Consumer 413

Consumer Retail B2C Marketing 413

Forrester eCommerce

OCTOBER 26, 2023

Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.

B2B 395

B2B Marketing Operations 395