Forrester eCommerce

FEBRUARY 20, 2024

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

B2C 414

B2C Marketing Operations Consumer 414

Forrester eCommerce

SEPTEMBER 11, 2023

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

B2B 418

B2B Marketing 418

Forrester eCommerce

SEPTEMBER 15, 2023

Each year, we gauge the state of the digital process automation (DPA) market in our comprehensive survey.

Marketing 448

Marketing Management Customer 448

Forrester eCommerce

NOVEMBER 5, 2020

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).

Operations 523

Operations Technology Customer 523

Forrester eCommerce

APRIL 14, 2021

Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

B2B 523

B2B Marketing 523

Forrester eCommerce

APRIL 15, 2020

Getting decent survey response rates is hard and getting harder for CX professionals. That means you need to start mining other data that can give you a sense of the quality of the experiences your customers are having.

Other 378

Other Customer Customer Experience Omnichannel 378

Retail Technology Review

OCTOBER 19, 4500

According to a new survey* of 1,000 UK consumers carried out on behalf of JRNI, over half (56%) of consumers plan to do their Christmas holiday shopping early in 2021 due to fears of empty shelves and further lockdown measures.

Consumer 132

Consumer Internet Retail Supplies Retail 132

Retail TouchPoints

SEPTEMBER 9, 2022

A recent survey reveals what will be required to steer more shoppers toward sustainable products produced in socially conscious ways. Aksoy discussed the survey results with Retail TouchPoints and shared steps the apparel industry can take to translate these significant levels of consumer interest into action. Dr. Lerzan Aksoy. “At

Apparel 336

Apparel Consumer Fashion Information 336

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. Besides adding depth to traditional survey data, these techniques also improve data quality. Making Surveys Better Listeners.

Improvements 317

Improvements Social Media Consumer Technology 317

Forrester eCommerce

FEBRUARY 4, 2019

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

Search Marketing 372

Search Marketing Marketing 372

Retail TouchPoints

SEPTEMBER 1, 2022

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? Reach can be bought, but experience cannot , and the survey showed this.

Consumer 321

Consumer Recommendation Marketing Retail 321

Forrester eCommerce

JULY 14, 2020

Do you wonder how to increase survey response rates? I recently had a great conversation with Luis Angel-Lalanne, vice president of customer listening at American Express. Luis and his team made incredible progress, resulting in 2.5–3x 3x higher response rates! In some functions in certain countries, response rates even increased by 8x.

Customer 457

Customer 457

TalkingRetail

NOVEMBER 15, 2024

Vape Superstore commissioned a survey of more than 1000 customers which found that 66% of those asked said that… This story continues at Vape ban could have unintended results, suggests store survey Or just read more coverage at Talking Retail

Marketing 78

Marketing Customer Retail 78

Kissmetrics

DECEMBER 7, 2022

You can gain practically everything you need to make your customers happy by using survey questions for market research. While there are several ways to gather customer information, customer surveys work and are one of the most effective methods to use when collecting this kind of data. When it comes to surveying, simplicity is key.

Marketing 166

Marketing Information Blog Customer 166

Forrester eCommerce

APRIL 7, 2020

Forrester’s global PandemicEX survey results are in. We surveyed over 1,800 working adults across Europe and Asia Pacific, including 274 in Australia, to find out how they feel their firms are responding to the coronavirus. Below are some of the most important findings from the survey.

326

326

Forrester eCommerce

DECEMBER 29, 2020

Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended for enterprise content management (ECM) or content services decision-makers and influencers in end user organizations.

Management 322

Management Information Customer 322

Forrester eCommerce

MARCH 23, 2020

Most engagement surveys in the industry focus on a broad set of factors set against the employee life cycle, from on-boarding to off-boarding. Our survey does. They don’t provide enough insight into employees’ daily journeys — especially how various technology-related factors affect knowledge workers’ engagement.

Other 293

Other Technology Information Customer Experience 293

Retail TouchPoints

FEBRUARY 27, 2023

Faced with inflation that remains uncomfortably high despite a series of interest rate hikes, just over half ( 51% ) of retailers are planning to raise product prices — at least slightly — this year, according to the 2023 BDO Retail CFO Outlook Survey.

Supplies 262

Supplies Retail Customer Data Technology 262

Forrester eCommerce

MARCH 25, 2020

Instead of CX surveys as usual, you need to show that you aren’t tone deaf to the unprecedented situation your customers face due to COVID-19. Read how to adjust your survey methods.

Customer 335

Customer Customer Experience Management 335

Retail TouchPoints

NOVEMBER 18, 2022

The 2022 Future of Family report is broken into two parts: the first stemmed from a survey of 4,300 parents from July to August 2022 and analyzed parents’ support systems and purchase behaviors. The second was a survey of 2,600 parents as well as their extended family and friends.

Gifts 289

Gifts Jewelry Consumer Toys 289

Forrester eCommerce

MARCH 25, 2020

The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more.

Customer 381

Customer 381

Retail TouchPoints

FEBRUARY 9, 2022

Let’s take a look at how digital surveys could be the secret to collecting the insightful data and innovation leads you are looking for. The metric is measured as a percentage based on survey respondents grading elements of your proposition from a scale of one (very unsatisfied) to five (very satisfied).

Payment Services 264

Payment Services Shopping Carts Omnichannel Multi-channel 264

Forrester eCommerce

JUNE 22, 2021

In Q1 2021, we surveyed 140 brand manufacturer decision makers who are familiar with their company’s approach to digital sales. Brand manufacturers can use the results of Forrester’s Digital State of Brand Manufacturers Study to benchmark their performance and internally make the case for investments in digital sales strategies.

Retail 273

Retail Customer 273

Forrester eCommerce

OCTOBER 12, 2022

Use the topline results from Forrester's 2021 Global Emerging Technology Survey to see how your enterprise compares.

Technology 195

Technology B2C Customer Marketing 195

Forrester eCommerce

JANUARY 16, 2019

We’re currently fielding a survey for vendors, end users, and experts that will provide the key input […]. An important part of Forrester’s research process is gathering input from financial services companies, so we can advise our clients on the latest trends in the market.

Financial Services 327

Financial Services Marketing Banking 327

Forrester eCommerce

MARCH 7, 2019

This week we launched our annual panel survey on Digital Experience (DX) priorities, challenges and strategies. If you’re a leader, decision-maker, or influencer of your enterprise DX strategy, we’d love to have your input: [link] take the survey?

342

342

Forrester eCommerce

OCTOBER 26, 2023

Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear from us in 2023. The top asked questions include: What are the most applicable use cases of generative AI in marketing today? What are generative AI’s key potentials to improve marketing efficiency? How leading brands are using generative AI for […]

B2C 415

B2C Marketing Improvements 415

Forrester eCommerce

JUNE 23, 2020

At Forrester’s CX North America event, I delivered a session about going beyond surveys to measure customer experience (CX).

Customer Experience 293

Customer Experience Events Customer 293

Omniconvert

JANUARY 6, 2023

Discover the many shapes and forms an NPS survey can take and the wonders it can work. The post NPS Survey Template – get better answers, faster. appeared first on Omniconvert Ecommerce Growth Blog.

Blog 148

Blog eCommerce Customer 148

Forrester eCommerce

NOVEMBER 6, 2018

We’re currently fielding a survey for vendors, end users, and experts who use video technologies. You can take the 10-minute survey here. Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. If you complete the […].

Technology 326

Technology Customer 326

Forrester eCommerce

NOVEMBER 8, 2022

The last joint survey we did was right in the middle of […]. Each year, Forrester Research and the Disaster Recovery Journal (DRJ) team up to launch a study examining the state of business resiliency. We alternate between two resilience domains each year: IT disaster recovery and business continuity.

Management 195

Management 195

Wiser

SEPTEMBER 27, 2023

Customer satisfaction surveys are an invaluable tool for businesses seeking to improve their performance and stay ahead of the curve in an increasingly competitive market landscape. These surveys provide direct insights from the very people who matter most—customers. Surveys are not just questionnaires.

Customer 146

Customer Retail Customer Retention Improvements 146

Retail TouchPoints

MARCH 11, 2024

While various surveys have indicated that consumers are less loyal to brands and retailers than ever, the KCI found that consumers are starving for the community and connection that comes with belonging to a fandom.

Social Media 264

Social Media Consumer Reference Definition 264

Forrester eCommerce

JUNE 3, 2019

I’m very excited to be teaming up with Margo Visitacion on the biennial Forrester State of Agile At Scale Survey. This year, we’ve added a few more questions in areas that we see organizations struggle.

Operations 387

Operations Customer 387

Forrester eCommerce

FEBRUARY 4, 2019

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

Search Marketing 210

Search Marketing Marketing 210

SheerID

AUGUST 12, 2024

SheerID survey shows that gated, exclusive offers for consumer communities are the key to winning – and keeping – new customers in a price-shopping economy.

Consumer 141

Consumer Customer Marketing 141