Forrester eCommerce

JUNE 25, 2024

Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.

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Forrester eCommerce

SEPTEMBER 12, 2023

in security): the silos between technology and security teams. Officially, it’s not — according to numerous global technology decision-makers who we survey, cybersecurity is a top priority. […] I’m thrilled to announce our latest research into a problem as old as time (or, at least, my time — 25 years! — How big is the problem?

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Technology 459

Forrester eCommerce

DECEMBER 20, 2023

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

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Forrester eCommerce

JUNE 3, 2024

The future of human-machine interaction (HMI) will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies: generative AI, language AI, adaptive AI, somatic interfaces, spatial interfaces, and virtual people, respectively.

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Forrester eCommerce

OCTOBER 30, 2023

Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity. Learn more in our 2024 technology infrastructure predictions.

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Forrester eCommerce

SEPTEMBER 11, 2023

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

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Forrester eCommerce

SEPTEMBER 28, 2023

One aspect that often flies under the radar is marketing technology. In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet.

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Technology Marketing Operations B2B 433

Retail TouchPoints

OCTOBER 23, 2024

One technology that helps retailers achieve this is Radio Frequency Identification (RFID). RFID technology is increasingly being used by retailers to better predict inventory, manage product placement in stores and drive sales. This data, while useful, raises significant privacy concerns.

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Forrester eCommerce

JANUARY 16, 2024

Learn how to improve business performance by aligning the three core principles of the high-performance IT model with one of the four IT styles.

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Forrester eCommerce

OCTOBER 16, 2023

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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Forrester eCommerce

FEBRUARY 26, 2024

We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.

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Forrester eCommerce

DECEMBER 17, 2024

This blog provides a 2024 year in review of the sales technology market, along with a view on how it will impact 2025.

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Forrester eCommerce

SEPTEMBER 19, 2024

Let me tell you about my recent podiatrist appointment. No, not the medical bit (which is boring), but the podiatrist’s use of generative AI. Like me, he’s not the youngest, but his enthusiasm for the solution he’s using was palpable. It’s a transcription system that makes him both more efficient (no more typing up of […]

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Forrester eCommerce

MARCH 5, 2024

In the eponymous fairy story, Goldilocks was a little girl in search of perfection. The porridge she stole from unsuspecting bears shouldn’t be too hot or too cold, but just right. Their chairs and beds shouldn’t be too hard or too soft for her, but just right. Her search for perfection inspired the latest collaboration […]

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Forrester eCommerce

FEBRUARY 17, 2024

Technology is critical to an organization’s success. This is obvious enough in industries where technology is fundamentally changing the customer experience.

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Technology Customer Experience Customer Information 446

Forrester eCommerce

MARCH 21, 2024

As the technology matures – particularly in code generation and testing – technology […] As we outlined in previous research, Generative AI assistants known as TuringBots can serve as powerful tools to address some of the broader software development challenges.

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Technology Customer 434

Forrester eCommerce

JULY 19, 2024

What We Know – And What To Do Now Technology leaders woke up to find that a software update by cybersecurity vendor CrowdStrike had gone badly wrong and disrupted major systems at organizations across both countries.

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Forrester eCommerce

AUGUST 1, 2024

In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the […]

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Technology Customer Information Customer Experience 460

Forrester eCommerce

OCTOBER 22, 2024

After a period of strong technology investment, the emphasis in 2025 will shift to making existing technologies work harder through improved adoption, integration, and optimization. Learn more in our 2025 predictions for technology leaders.

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Forrester eCommerce

FEBRUARY 22, 2024

When it comes to adopting the right technology for your organization, one size does not fit all. Learn how high-performance IT can help your organization match the right next tech to your IT style.

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Forrester eCommerce

AUGUST 1, 2024

Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.

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Technology Customer Experience B2B Marketing 497

Forrester eCommerce

FEBRUARY 22, 2024

I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes.

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Forrester eCommerce

MARCH 18, 2024

Last week, we issued our analysis of the Q4 2023 earnings announcements of large public technology service providers. First, tech service providers grew much slower in 2023 than in 2022 signaling a belt tightening in technology spend. Our takeaways? While […]

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Technology Customer 433

Forrester eCommerce

FEBRUARY 13, 2024

Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology. Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize.

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Forrester eCommerce

APRIL 10, 2024

Businesses are increasingly reliant on technology to drive growth and innovation in a rapidly evolving digital landscape. The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems especially while maintaining a vital business-IT alignment. This is where AIOps and observability come into play.

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Technology Management Information Customer Experience 418

Forrester eCommerce

FEBRUARY 27, 2024

Business and technology leaders are moving away from shared services due to their association with delays, inflexibility, and bureaucracy. These negative perceptions have led organizations to seek alternatives to meet their agile and digital team requirements.

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Forrester eCommerce

SEPTEMBER 22, 2023

Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department.

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Forrester eCommerce

NOVEMBER 14, 2023

To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.

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Forrester eCommerce

FEBRUARY 20, 2024

Those who have leadership responsibility for their organization’s technology portfolio will hear the relief in my voice when I say technology optimization now carries more weight as a key driver for efficiency, acceleration, and innovation than it ever has in the past.

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Technology 386

Forrester eCommerce

FEBRUARY 28, 2024

In the rapidly evolving technology market, understanding the drivers of company performance is paramount when aiming to sustain and even increase your competitive positioning. Learn how to do that using Forrester’s Performance Optimization Model.

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