Mon.Dec 30, 2024

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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a pivotal approach for driving sales and enhancing consumer interactions. According to a report by Emarketer , commerce media spending is projected to reach nearly $68 billion in 2025, underscoring its critical role in modern marketing.

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Staying Ahead in the Candy Aisle: Leveraging Data for Strategic Growth

Wiser

In the competitive world of candy and confectionery, staying ahead requires more than just great productsit demands precise execution and actionable insights. One leading brand turned to Wiser to achieve exactly that. By addressing challenges in seasonal campaigns, merchandising opportunities, and inventory optimization, they transformed their category performance.

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Yesway Opens 5 Allsup’s Stores in New Mexico and Texas

Retail TouchPoints

Convenience store chain Yesway is continuing its aggressive U.S. expansion by opening five new Allsups stores in New Mexico and Texas. In October 2024, the company announced the opening of eight new locations across New Mexico, Oklahoma and Texas within a six -month period. These new stores each span 6,277 square feet and operate 24 hours a day, offering a variety of private label products, including fresh bread, milk and eggs, as well as Allsups famous burritos.

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New Web Design Tools, December 2024

Practical eCommerce

Discover free and paid video generators, page builders, image editors, tools to train AI agents, and a selection of commercial fonts. The post New Web Design Tools, December 2024 appeared first on Practical Ecommerce.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Here’s How Big Lots Was Able to Save 400 Stores Despite Filing for Bankruptcy

RetailWire

Big Lots struck an 11th-hour deal to save itself.

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Taco Bell, Walmart Listed Amongst Top Alabama Employers, According to New Report

RetailWire

Taco Bell and Walmart are the top employers in Alabama.

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