Forrester eCommerce

AUGUST 20, 2024

However, we too often see enablement focused on tool adoption. No sales force can function without technology, of course, but our guidance for enablement leaders is to emphasize and communicate revenue-centric outcomes, treating tools as supporting actors rather than spotlighted vanity projects.

Technology 243

Technology Management Customer B2B 243

Forrester eCommerce

DECEMBER 9, 2024

Using SEI tools, dev leaders can optimize their software development processes while improving the developer experience. The market growth in SEI tools directly corresponds to the explosive use of genAI TuringBots, commonly referred to as copilots for software development.

Reference 273

Reference Marketing Management Improvements 273

Retail TouchPoints

DECEMBER 9, 2024

Target has joined the likes of Nordstrom , Amazon , Etsy and Walmart with the launch of new generative AI-powered shopping tools, including a Gift Finder and digital shopping assistant. The tool will search Targets toy assortment and recommend a lineup of ideas. Questions can include things like Will this shirt shrink in the wash?

Toys 162

Toys Gifts Hobbies Demo 162

Retail TouchPoints

JUNE 17, 2024

Learning from Mistakes While all these tools sound impressive, Pavlovich said that with each one there were “flops and pivots.” I think the biggest mistake one can probably make [in building digital tools] is thinking that something is customer-backed, but not actually verifying that ,” added Pavlovich.

eCommerce 279

eCommerce Consumer Customer Subscription 279

Forrester eCommerce

MAY 28, 2024

My colleagues Andras Cser, Jeff Pollard, and I recently released new research on a hot topic: cloud detection and response.

307

307

Forrester eCommerce

OCTOBER 25, 2023

Learn why you should meet with your bot management vendor to help hone your security strategy before the upcoming holiday season.

Management 396

Management B2C Marketing Customer 396

Retail TouchPoints

OCTOBER 31, 2024

Adidas will be the first retailer to utilize a new contextual commerce solution from media platform Teads , which will allow the sporting goods brand to offer tailored product ads to customers online based on factors such as price, stock levels and delivery options.

Sporting Goods 278

Sporting Goods Electronics Fashion Management 278

Forrester eCommerce

AUGUST 16, 2023

Curent economic conditions are forcing many IT leaders to take stock of the existing inventory of software and find ways to optimize their usage. Optimization of software assets may be part of larger Tech debt or application rationalization programs which help reduce costs, drive utilization of resources and free of investments for other projects.

Management 369

Management Other Customer 369

Retail TouchPoints

AUGUST 2, 2024

Target has set up Personalization Stations that allow kids to make their backpacks, water bottles, lunchboxes uniquely their own, both online and in most stores. Through Sept. 8, customers can use the stations to explore a range of decorative options, including exclusive pins and patches priced from just $2 each. “At

Events 263

Events Customer Retail Customer Experience 263

Forrester eCommerce

JULY 16, 2024

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Customer 495

Customer 495

Forrester eCommerce

AUGUST 12, 2024

APAC CISOs face many common workplace challenges and have similar opportunities as in other roles, but in addition, they encounter lesser-discussed gender, cultural, and geographic impacts that affect the CISO role.

Other 243

Other 243

Forrester eCommerce

APRIL 11, 2024

You’re also underestimating the amount of training and upskilling your employees need to productively use these tools. Low AIQ Undermines Your AI Ambitions If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. As […]

Customer 491

Customer Other Customer Experience Technology 491

Retail TouchPoints

NOVEMBER 4, 2024

Digital visitors will be treated to a similarly festive experience with wintry animations and new gift-giving tools. New Gift-Giving Tools in the Target App, Website Photo credit: Stephen Allen For those who prefer to shop online, Target’s app and website will come alive with festive touches like falling snow and other joyful animations.

Gifts 280

Gifts Toys Presentation Blog 280

Forrester eCommerce

SEPTEMBER 17, 2024

As AI continues make inroads in wealth management, it’s important for firms to use explainable AI tools that provide trust, transparency, and explainability to “black box” AI systems. Wealth management firms must still balance the innovation AI offers with the oversight and governance expected from regulators.

Management 446

Management Financial Services 446

Forrester eCommerce

MARCH 19, 2024

Computer vision platform providers craft or assist users in developing algorithms, tools, and solutions that enable computers to see, analyze, and make sense of visual information.

Information 434

Information Customer 434

Forrester eCommerce

MARCH 21, 2024

As we outlined in previous research, Generative AI assistants known as TuringBots can serve as powerful tools to address some of the broader software development challenges. Specifically they help to automate a wide range of tasks throughout the software development life cycle (SDLC).

Technology 434

Technology Customer 434

Forrester eCommerce

FEBRUARY 21, 2024

With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumer 431

Consumer Blog B2C Marketing 431

Forrester eCommerce

OCTOBER 18, 2024

We launched our genAI tool, Izola, one year ago today with the goal of helping clients accelerate progress on their top initiatives. To celebrate Izola’s birthday, we’re thrilled to share a few of the ways that our clients are deriving value.

Customer 417

Customer 417

Forrester eCommerce

OCTOBER 10, 2023

Retailers' solution to increased shrink may already be a tool in their arsenal. Learn from Emily Pfeiffer on OMS tech solutions for retail theft.

Fulfillment 448

Fulfillment Retail Consumer Management 448

Retail TouchPoints

NOVEMBER 27, 2024

A robust security posture today requires the proper integration of multiple tools to combat this expanding threat environment. But as much as AI is a tool for hackers, it is also a valuable tool for cybersecurity experts. Retailers must adapt and expand their security capabilities to provide the necessary protection.

Retail 290

Retail Technology Supplies Management 290

Forrester eCommerce

NOVEMBER 21, 2023

As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.

Retail 435

Retail Consumer Technology Customer 435

Forrester eCommerce

MARCH 27, 2024

Most leaders focus more on deploying genAI tools than on upskilling employees to be successful using them. Employees improving their AIQ through intentional training efforts. Employee readiness – or lack thereof – will make or break your generative AI strategy. That’s a potentially costly mistake.

Improvements 409

Improvements Information Technology Customer 409

Groove

NOVEMBER 19, 2024

Jason also highlights the innovative "digital sales room," a tool designed to empower sales reps by merging relationship-building with eCommerce efficiency. The conversation explores trends like the pendulum shift in hosting models, the growing resistance to rev-share models, and the nuanced needs of regulated industries.

eCommerce 437

eCommerce Merchant Services Consumer Electronics Electronics 437

Forrester eCommerce

SEPTEMBER 8, 2023

SAP has made this strategic acquisition to offer SAP clients access to a complete suite of tools essential for continuous business transformation. LeanIX, a privately held enterprise architecture (EA) management solution, is set to be acquired by SAP, as announced on September 7, 2023 (click here).

Management 435

Management Technology 435

Groove

DECEMBER 5, 2024

More specifically, businesses were desperate for better tools that would handle some of their most tedious and frustrating tasks. HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. Sales teams were getting tired of cold calling that went nowhere.

eCommerce 287

eCommerce Marketing B2B Management 287

Groove

OCTOBER 10, 2024

They are a powerful tool for increasing customer loyalty. Shopify offers a built-in email marketing tool called Shopify Email; it's a straightforward and user-friendly option to consider. At Groove Commerce, Klaviyo is our top tool for powering eCommerce email marketing services , and it's one we highly recommend.

Shopify 346

Shopify Merchant Services Marketing Recommendation 346

Forrester eCommerce

SEPTEMBER 19, 2023

In fact, the Pandemic supercharged market research capabilities to create more efficient and cost-effective platforms and tools to gather those […] There’s no shortage of supply or demand for consumer insights.

Consumer 417

Consumer Supplies Marketing B2C 417

Forrester eCommerce

OCTOBER 23, 2024

The key to automation success in 2025 will be balancing AI innovation with the scale and reliability of traditional automation tools and methods. To help you strike that balance, here’s a preview of Forrester’s automation predictions for 2025.

Customer 368

Customer 368

Retail TouchPoints

OCTOBER 17, 2024

Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns. Two key applications of generative AI in retail customer experience include developing AI bots for customer service agents and sales enablement tools for in-store associates.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

JUNE 20, 2024

The majority of Target’s associates will have the tool, called Store Companion, in hand by August to help with on-the-job process questions, new team member training, store operations management and other tasks. The tool also serves as a store process expert and coach to help new and seasonal team members learn on the job.

Operations 264

Operations Technology Document Shopify 264