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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester eCommerce

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Marketing 417
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Revenue Enablement is Not in the Tool Business

Forrester eCommerce

However, we too often see enablement focused on tool adoption. No sales force can function without technology, of course, but our guidance for enablement leaders is to emphasize and communicate revenue-centric outcomes, treating tools as supporting actors rather than spotlighted vanity projects.

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Meta Unveils New Ad Tools to Help Brands Drive Holiday Sales

Retail TouchPoints

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms.

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ThredUp Makes Thrifting Easier with New AI Tools

Retail TouchPoints

But online shoppers tend to expect just a bit more guidance, which is why ThredUp has unveiled a suite of new AI-powered shopping tools designed to make finding unique fashion finds faster and easier. A snapshot of ThredUp’s Style Chat tool.

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A Blueprint for B2B Commerce

Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions.

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Ebay Debuts AI-Powered Fashion Curation Tool

Retail TouchPoints

Ebay has launched Shop the Look, a new AI-powered curation tool for fashion shoppers. A version for Android will arrive later this year, and the company also said it is exploring expanding the tool to other categories beyond fashion.

Fashion 255
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TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board

Retail TouchPoints

TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The new tools join a suite of gen AI-enabled ad solutions, under the banner name Symphony, unveiled in May at the annual TikTok World event.

Marketing 289
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Integrate modular tools to meet your unique needs. This session is your guide to boosting efficiency, enhancing customer experience, and driving profitability through strategic planning. You'll learn to: Utilize tech enhancements for a flexible digital approach. Gradually upgrade your systems for continuous improvement.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Key Learning Objectives: Discover time-saving best practices for an efficient month-end close process ⏳ Learn strategies to improve data accuracy and integrity across accounting functions 📊 Explore the latest tools and techniques to optimize collaboration within your finance team 🤝 Save your seat today!

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage and financial stability!

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Catch Them If You Can: The Passive Candidates Edition

Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Simple: By thinking like one.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.