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Toys ‘R’ Us Developing Reality Competition TV Series with Fox

Retail TouchPoints

Toys R Us Studios is partnering with Fox Alternative Entertainment to develop a reality competition show, Toys R Us Family Faceoff , that will feature families competing inside a larger than life toy store and interacting with a range of nostalgic and popular toys and games.

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Toys ‘R’ Us Powers Ecommerce Site for USPS’ Operation Santa Donation Program

Retail TouchPoints

Postal Service has launched an online ecommerce catalog powered by Toys ‘R’ Us for the fulfillment of gifts in its Operation Santa program. The online catalog features a selection of toys and gifts from Toys ‘R’ Us and integrates a number of USPS shipping options to ensure that gifts are affordable to ship and arrive in time for the holidays.

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Toys ‘R’ Us to Make Latin America Debut with New Panama Flagship Stores

Retail TouchPoints

WHP Global has partnered with Cotton Candy International to bring both Toys R Us and Babies R Us brick-and-mortar stores to Latin American and Caribbean markets, beginning with flagship stores in Panama that are scheduled to open next year. Retail Group , including a store in the Mall of America. The initial U.S.

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Amazon Opens Immersive Virtual Holiday Shop

Retail TouchPoints

The “decor” of Amazon’s virtual Toy Shop mimics the design of the retailer’s annual toy catalog. “With the Virtual Holiday Shop, we are excited to transport shoppers into a new immersive experience where they can browse the most coveted gifts and toys of the season.” ” .

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Toys ‘R’ Us Continues Revival with Mexico Launch

Retail TouchPoints

Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion.

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Toys ‘R’ Us Celebrates its Renaissance with New AI-Generated Origin Film

Retail TouchPoints

Using Sora, a new text-to-video tool from OpenAI that has not yet been released to the public, Toys ‘R’ Us Studios and creative agency Native Foreign have created a short video telling the story of Toys ‘R’ Us founder Charles Lazarus and his idea that transformed toy stores, including the appearance of beloved mascot Geoffrey the Giraffe in a dream.

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Toys ‘R’ Us Continues Comeback with Digital (for now) Return to the UK

Retail TouchPoints

Last December, Toys ‘R’ Us opened its first U.S. This year, the retailer has its sights set abroad, with the debut of new ecommerce flagships for both Toys ‘R’ Us and Babies ‘R’ Us in the UK just weeks before the official kickoff of the holiday season. Toys ‘R’ Us ANZ relaunched the brand’s website in Australia in 2019.

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