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Toys ‘R’ Us Developing Reality Competition TV Series with Fox

Retail TouchPoints

Toys R Us Studios is partnering with Fox Alternative Entertainment to develop a reality competition show, Toys R Us Family Faceoff , that will feature families competing inside a larger than life toy store and interacting with a range of nostalgic and popular toys and games.

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Toys ‘R’ Us Continues Revival with Mexico Launch

Retail TouchPoints

Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion.

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Toys ‘R’ Us Celebrates its Renaissance with New AI-Generated Origin Film

Retail TouchPoints

Using Sora, a new text-to-video tool from OpenAI that has not yet been released to the public, Toys ‘R’ Us Studios and creative agency Native Foreign have created a short video telling the story of Toys ‘R’ Us founder Charles Lazarus and his idea that transformed toy stores, including the appearance of beloved mascot Geoffrey the Giraffe in a dream.

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Toys ‘R’ Us Powers Ecommerce Site for USPS’ Operation Santa Donation Program

Retail TouchPoints

Postal Service has launched an online ecommerce catalog powered by Toys ‘R’ Us for the fulfillment of gifts in its Operation Santa program. The online catalog features a selection of toys and gifts from Toys ‘R’ Us and integrates a number of USPS shipping options to ensure that gifts are affordable to ship and arrive in time for the holidays.

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Toys ‘R’ Us Continues Comeback with Digital (for now) Return to the UK

Retail TouchPoints

Last December, Toys ‘R’ Us opened its first U.S. This year, the retailer has its sights set abroad, with the debut of new ecommerce flagships for both Toys ‘R’ Us and Babies ‘R’ Us in the UK just weeks before the official kickoff of the holiday season. Toys ‘R’ Us ANZ relaunched the brand’s website in Australia in 2019.

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Target Spotlights Toys Priced Under $25, Creates Virtual Toy Shop

Retail TouchPoints

Responding to consumer concerns about the impact of inflation on their holiday budgets, Target is offering thousands of toys and games priced under $25 , with some items as low as $7.99. The Bullseye Top Toys list features 58 highly anticipated toys from brands including FAO Schwarz , Lego and Hot Wheels.

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Toys ‘R’ Us Plans Brick-and-Mortar Rollout Beginning in 2024

Retail TouchPoints

WHP Global will roll out flagship-style Toys ‘R’ Us stores throughout the U.S. The Toys ‘R’ Us brand is growing fast and our expansion into air, land and sea is a testament to the brand’s strength,” said Yehuda Shmidman, Chairman and CEO of WHP Global in a statement. “The Toys ‘R’ Us marked its initial return to U.S.

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