Retail TouchPoints

NOVEMBER 1, 2023

Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas …and live video shopping from two of the country’s biggest retailers, The Home Depot and Best Buy. Best Buy, working with TalkShopLive , will host three live shoppable video events, kicking off on Nov.

Shopping Carts 279

Shopping Carts Outdoor Gifts Presentation 279

Retail TouchPoints

NOVEMBER 15, 2024

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal ‘s suite of channels and publisher partners, including Peacock , ESPN , Food Network , CNN , Telemundo and Sunday Night NFL.

Channel 277

Channel Retail Management Marketing 277

Groove

DECEMBER 7, 2024

The emergence of the latest content marketing trends, including AI-driven personalization and the use of video across platforms, has further shaped how customers and brands interact at every step of the buyers journey. To further enhance your visual content, add short-form videos to your posts.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

NOVEMBER 8, 2024

” Turning the Traditional Website into a ‘Branded Video Game’ The site will help shoppers find personalized product recommendations through Benefit’s Holiday Gift Guide , which features a quiz to match users with the perfect products. . ” Image courtesy Benefit Cosmetics

Games 278

Games Gifts Omnichannel Recommendation 278

Retail TouchPoints

DECEMBER 17, 2024

Its no longer just a 12 -month planning cycle people are diving into years of planning and consuming content that sparks ideas, often via video, which outperforms every other medium. Love Stories TV is at the heart of this trend, and now Davids Bridal and Pearl Media Network will serve as the ultimate inspiration network.

Social Media 246

Social Media Gifts Consumer Retail 246

Retail TouchPoints

DECEMBER 6, 2024

In June 2024 Toys R Us Studios used a text-to-video tool from OpenAI to create an origin film for the brand. Add to that Toys R Us at the center of it all, with larger-than-life challenges that integrate the worlds most favorite toys and games, and it will be an hour of fun for the whole family.

Toys 286

Toys Games Retail Marketing 286

Retail TouchPoints

NOVEMBER 22, 2024

However, it is the supporting services and entertainment that really make the space shine, including: The Motorsports Zone , which allows customers to virtually steer a professional-grade F1 racing simulator and race down the iconic Las Vegas Strip; An interactive Puma arcade , where customers can engage in interactive soccer, golf and running games; (..)

Apparel 311

Apparel Accessories Fashion Games 311

Retail TouchPoints

NOVEMBER 22, 2024

Diversity is Key for Employee Engagement Initiatives To tackle the retention challenge, retailers are investing in various training and engagement tools , from video-based sessions to VR- and AR-driven experiences.

Management 278

Management Retail Merchant Services Operations 278

Retail TouchPoints

OCTOBER 24, 2024

With nearly 44 million loyalty program members, Ulta Beauty taps into this rich first-party data to power UB Media, which offers an extensive menu of digital advertising solutions , including offsite video, offsite display advertising and advertising on Snapchat, Pinterest, TikTok and Meta platforms.

Beauty and Health 278

Beauty and Health PayPal Retail Technology 278

Retail TouchPoints

NOVEMBER 6, 2024

During that time period TikTok reports that: 4,804 TikTok Shop stores were permanently deactivated for IPR violations; More than 5 million products were proactively blocked from going live; 800,000 videos and livestreams were removed for IPR infringements; and The IPPC processed more than 180,000 requests and permanently revoked selling permissions (..)

eCommerce Platforms 290

eCommerce Platforms eCommerce Marketing 290

Forrester eCommerce

JUNE 21, 2021

TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service. When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void.

Consumer 468

Consumer Customer Experience Customer 468

Retail TouchPoints

NOVEMBER 29, 2024

TikTok, Instagram, YouTube and others have enabled in-app purchasing during videos and livestreams (the most popular flavor of social commerce in APAC) that WeChat, Taobao, Douvin and others pioneered. There they can place their own product-related videos – and get visitors who have learned more to “buy now.”

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

OCTOBER 10, 2024

The hub provides visitors with on-demand access to video content focused on mindfulness and emotional well-being so they can cultivate joy in their daily lives.

Beauty and Health 264

Beauty and Health Other Marketing Customer 264

Groove

DECEMBER 12, 2024

If youre not already harnessing the power of video for SEO, its time to get started. Adding videos to your site can enhance user engagement, content reach, and visibility. Video content increases the amount of time that visitors spend on your site, helping them become more familiar with your brand.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

FastSpring

MARCH 26, 2025

The post Video: Why the Best Time to Plan a D2C Web Shop Is When You Start Building the Game appeared first on FastSpring. To learn more about how FastSpring supports game developers, visit fastspring.gg.

Payments 78

Payments Games Payment Services Events 78

Retail TouchPoints

FEBRUARY 12, 2025

However, only 18% of respondents said they repurpose existing video and TV ad creative, but they tailor it to the unique capabilities and best practices of CTV, such as adding distinct calls-to-action based on your campaign goals and tailoring content to consumer locations and interests.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

NOVEMBER 25, 2024

We’ve had so many TikTok videos go viral, and some of them aren’t even ours. There are other people posting videos that have garnered up to 30 million views. The team shows the Bogg Bag in different ways all the time, which is cool to see. And then they’re sharing that with their friends, and it just keeps growing.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Forrester eCommerce

APRIL 23, 2021

Watch my video blog on climate change as a systemic risk, and catch a sneak peek of some of our research on climate change risk management solutions. Over a billion people worldwide celebrate Earth Day. Does this include your customers?

Blog 474

Blog Management Customer 474

Retail TouchPoints

MAY 14, 2024

And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. The app features videos from a collection of retained influencers (called “Sune-setters” in a play on “trendsetters”), large influencers from other platforms and brand founders.

Social Media 330

Social Media eCommerce Channel Events 330

Groove

DECEMBER 11, 2024

If youre unsure where to start, we recommend exploring eBooks, white papers, videos, and infographics. Plus, these users are typically motivated to learn more, so theyre more willing to provide contact information. Dont be afraid to get creative with content formats. When it comes to forms, keep things short and sweet.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Groove

NOVEMBER 9, 2024

Other content types that are well worth leveraging include social media and video. Additional Content Types That Amplify Blog Success Blog posts aren't the only type of content you can use to boost your visibility and drive conversions.

Blog 367

Blog eCommerce Marketing SEO 367

Forrester eCommerce

FEBRUARY 23, 2024

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Marketing 448

Marketing B2C B2B Technology 448

Forrester eCommerce

FEBRUARY 11, 2021

Then they dominated video. First the social networks conquered text. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where users can join live conversations with people and topics they follow.

Social Media 448

Social Media B2C Marketing 448

Forrester eCommerce

MARCH 19, 2024

From recognizing faces in a crowd to getting insights from videos and images, these providers are the architects behind the scenes, building the bridges between pixels and purpose.

Information 434

Information Customer 434

Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? In fact, 48% of Gen Z and millennials spend more time interacting with others in social media than in the physical world, and 40% of them socialize more in video games than in the physical world.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

MARCH 4, 2025

The digital twin gives merchandisers a video game-style interface that allows them to virtually move products, fixtures and displays to help them determine optimal product placements as well as a host of other store-level decisions.

Games 266

Games Information Retail Technology 266

Retail TouchPoints

JANUARY 10, 2025

Advertisers also will have more immersive opportunities through the Love Stories integration, including branded videos , product placements , video end cards , podcast ad spots and integration into email content.

B2B 287

B2B Small Business Retail Consumer Jewelry 287

Retail TouchPoints

FEBRUARY 23, 2023

I would argue that the most powerful medium, the one that creates the most compelling and enduring relationships between an influencer and his or her followers, is video. Video has indeed evolved. Video has indeed evolved. But here’s where the playing field is being leveled.

Channel 358

Channel Marketing Social Media Technology 358

Groove

OCTOBER 22, 2024

This process involves uploading your ads, such as images or videos, and previewing how they will look on the different Google properties. As with other types of promotions, you will set your budget and specify the ad’s target URL. Next, you’ll reach the asset management phase.

PPC 315

PPC eCommerce Channel Management 315

Retail TouchPoints

JUNE 13, 2024

Advertisers need a smarter, more effective way to execute CTV and video campaigns,” said Kristi Argyilan, SVP of Retail Media for Albertsons Media Collective in a statement. CTV represents some of the most premium inventory for advertisers,” said Ben Sylvan, VP of Data Partnerships at The Trade Desk in a statement.

Retail 263

Retail Channel Omnichannel Marketing 263

Retail TouchPoints

NOVEMBER 15, 2024

A series of images and video content will showcase the journeys of 10 of the company’s most loyal customers who have worn Rent the Runway for some of their biggest life moments, from their wedding day to their first big job interview.

Consumer 147

Consumer Fashion Customer Marketing 147

Retail TouchPoints

MAY 30, 2024

The companies’ partnership also extends to content via the Prime Video and Grubhub “Tune In & Takeout” collaboration, which featured unique food pairings and promotional offers connected to Prime Video shows like Mr. & Mrs. Smith, Road House and Ricky Stanicky.

Subscription 278

Subscription Other Customer Consumer 278

Retail TouchPoints

AUGUST 20, 2024

In 2023, people watched over 30 billion hours of shopping related videos on YouTube , according to the company. Now the video platform is looking to extend its reach into the world of commerce even further through an expansion of its partnership with Shopify. Eligible Shopify Plus and Shopify Advanced merchants in the U.S.

Shopify 289

Shopify Management Other Social Media 289

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. In September, Amazon announced that it would be following the lead of nearly every other streaming service by running ads on its Prime Video programming beginning in early 2024. A new ad-free tier will also be introduced, costing U.S.

Games 278

Games Merchant Services Outdoor eCommerce 278

Retail TouchPoints

NOVEMBER 27, 2024

More complex but engaging approaches include directing event attendees to online content, from video explainers to virtual reality demonstrations, adding depth to the in-store experience.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

JULY 31, 2024

The Solution: A Sponsored Video Campaign The MAP team had just launched a new ad product — sponsored videos — that it pitched to Hall as an ideal solution. Hall agreed and the Serta team created a video ad designed to give Sam’s Club members a virtual chance to “feel” the quality and comfort of its mattresses.

Retail 278

Retail Channel Download Other 278

Retail TouchPoints

JUNE 24, 2024

Using Sora, a new text-to-video tool from OpenAI that has not yet been released to the public, Toys ‘R’ Us Studios and creative agency Native Foreign have created a short video telling the story of Toys ‘R’ Us founder Charles Lazarus and his idea that transformed toy stores, including the appearance of beloved mascot Geoffrey the Giraffe in a dream.

Toys 289

Toys Technology Marketing Retail 289