Retail TouchPoints

NOVEMBER 22, 2024

Amazon has partnered with video commerce platform TalkShopLive to beef up its livestreaming efforts this holiday season with new shows from Martha Stewart, Jennifer Hudson and more. “TalkShopLive and Amazon Live both lead video commerce in the U.S., “TalkShopLive and Amazon Live both lead video commerce in the U.S.,

eCommerce 277

eCommerce Books Channel Customer 277

Fastr

NOVEMBER 12, 2024

One answer to the latter: video content. It's more like searching through a million-needle haystack for one that catches the eye. It's a fierce battle of the brands: Who will stand out?

eCommerce 173

eCommerce 173

Forrester eCommerce

JUNE 21, 2021

TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service. When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void.

Consumer 468

Consumer Customer Experience Customer 468

Forrester eCommerce

FEBRUARY 23, 2024

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Marketing 448

Marketing B2C B2B Technology 448

Forrester eCommerce

APRIL 23, 2021

Watch my video blog on climate change as a systemic risk, and catch a sneak peek of some of our research on climate change risk management solutions. Over a billion people worldwide celebrate Earth Day. Does this include your customers?

Blog 474

Blog Management Customer 474

Retail TouchPoints

MAY 14, 2024

And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. The app features videos from a collection of retained influencers (called “Sune-setters” in a play on “trendsetters”), large influencers from other platforms and brand founders.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

OCTOBER 18, 2024

But last year something big happened in the Amazon ecosystem — it introduced TV advertising on its Prime Video streaming service. Then, driving consideration using display or online video on Alexa home screens in the kitchen, on the Fire tablet wake screen and across the web. according to Tanner Elton, VP of U.S.

Multi-channel 279

Multi-channel Games Marketing Supplies 279

Forrester eCommerce

MARCH 19, 2024

From recognizing faces in a crowd to getting insights from videos and images, these providers are the architects behind the scenes, building the bridges between pixels and purpose.

Information 434

Information Customer 434

Forrester eCommerce

FEBRUARY 11, 2021

Then they dominated video. First the social networks conquered text. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where users can join live conversations with people and topics they follow.

Social Media 448

Social Media B2C Marketing 448

Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? In fact, 48% of Gen Z and millennials spend more time interacting with others in social media than in the physical world, and 40% of them socialize more in video games than in the physical world.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

FEBRUARY 23, 2023

I would argue that the most powerful medium, the one that creates the most compelling and enduring relationships between an influencer and his or her followers, is video. Video has indeed evolved. Video has indeed evolved. But here’s where the playing field is being leveled.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

JUNE 13, 2024

Advertisers need a smarter, more effective way to execute CTV and video campaigns,” said Kristi Argyilan, SVP of Retail Media for Albertsons Media Collective in a statement. CTV represents some of the most premium inventory for advertisers,” said Ben Sylvan, VP of Data Partnerships at The Trade Desk in a statement.

Retail 263

Retail Channel Omnichannel Marketing 263

Retail TouchPoints

OCTOBER 11, 2024

Visual Assets: Work That’s Worth It The payoffs for brands that deliver on this demand are compelling: 82% of consumers report having been persuaded to make a purchase after watching a product video, according to research from Wyzowl , and 90% of shoppers said they consider product visuals the number one factor in their decision to buy.

Webinar 278

Webinar Management Channel eCommerce 278

Retail TouchPoints

MAY 30, 2024

The companies’ partnership also extends to content via the Prime Video and Grubhub “Tune In & Takeout” collaboration, which featured unique food pairings and promotional offers connected to Prime Video shows like Mr. & Mrs. Smith, Road House and Ricky Stanicky.

Subscription 278

Subscription Other Customer Consumer 278

Retail TouchPoints

AUGUST 20, 2024

In 2023, people watched over 30 billion hours of shopping related videos on YouTube , according to the company. Now the video platform is looking to extend its reach into the world of commerce even further through an expansion of its partnership with Shopify. Eligible Shopify Plus and Shopify Advanced merchants in the U.S.

Shopify 289

Shopify Management Other Social Media 289

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. In September, Amazon announced that it would be following the lead of nearly every other streaming service by running ads on its Prime Video programming beginning in early 2024. A new ad-free tier will also be introduced, costing U.S.

Games 278

Games Merchant Services Outdoor eCommerce 278

Retail TouchPoints

JULY 31, 2024

The Solution: A Sponsored Video Campaign The MAP team had just launched a new ad product — sponsored videos — that it pitched to Hall as an ideal solution. Hall agreed and the Serta team created a video ad designed to give Sam’s Club members a virtual chance to “feel” the quality and comfort of its mattresses.

Retail 278

Retail Channel Download Other 278

Retail TouchPoints

JUNE 24, 2024

Using Sora, a new text-to-video tool from OpenAI that has not yet been released to the public, Toys ‘R’ Us Studios and creative agency Native Foreign have created a short video telling the story of Toys ‘R’ Us founder Charles Lazarus and his idea that transformed toy stores, including the appearance of beloved mascot Geoffrey the Giraffe in a dream.

Toys 289

Toys Technology Marketing Retail 289

Forrester eCommerce

JULY 27, 2022

Check out this 90-second video below (no audio) to learn: Three truths about value for customers that explain why no organization can “deliver” it. Is your organization starting to embrace the idea that value for customers matters? But your organization cannot “deliver” it. No one can. That’s not how value works.

Customer 367

Customer 367

Retail TouchPoints

SEPTEMBER 18, 2024

The solution also allows marketers to generate interactive video overlays that let shoppers send themselves a text message while they watch a video ad. “In Roku Ads Manager offers insights designed to drive awareness and bottom-of-funnel engagement, as well as improved efficiency and competitive pricing without third-party fees.

Shopify 279

Shopify Merchant Services Management Channel 279

Retail TouchPoints

MARCH 19, 2024

more efficient than other online video channels, such as YouTube , while retail ROAS for offline conversions is 1.9X more efficient than that of online display, online audio, online video, social and paid search. Additionally, the company reported that it was testing a new feature that would make all video content shoppable.

Merchant Services 264

Merchant Services Shopify Social Media Channel 264

Retail TouchPoints

JANUARY 30, 2024

TikTok is testing a new feature that could make all video posts on the social media platform shoppable. The feature, which was first reported by Bloomberg and confirmed by a TikTok spokesperson, uses technology that automatically identifies objects in video content and then links to similar products available in TikTok Shop.

Social Media 264

Social Media Information Technology Consumer 264

Retail TouchPoints

FEBRUARY 8, 2024

Clegg pointed out that the practice of including these invisible identifiers is more advanced in image generation tools than AI tools that generate audio and/or video, so automatically labeling video and audio content as AI-generated isn’t yet possible.

Technology 317

Technology Information Social Media Customer Experience 317

Retail TouchPoints

MAY 28, 2024

Soon, users will be able to do the same with videos through the new Circle to Search feature , which will allow users to circle an item they’re interested in within video content across the web in order to get more information. Video highlights ads in Google.

Merchant Services 264

Merchant Services Information Clothing Consumer 264

Groove

DECEMBER 7, 2024

The emergence of the latest content marketing trends, including AI-driven personalization and the use of video across platforms, has further shaped how customers and brands interact at every step of the buyers journey. To further enhance your visual content, add short-form videos to your posts.

eCommerce 297

eCommerce Marketing Social Media White Paper 297

Retail TouchPoints

SEPTEMBER 12, 2023

Here’s what TikTok Shop has on tap: In-feed video and live shopping: Users canshop tagged products directly from videos and Lives in the For You feed; A product showcase where users can browse products, read reviews and purchase directly from a favorite brand’s profile. reads the company announcement.

Merchant Services 278

Merchant Services Payment Services Multi-channel Shopify 278

Retail TouchPoints

MAY 8, 2023

Invest in video – Andrew Frank, a VP and Analyst at noted technological research and consulting firm Gartner, recommends video ads as a controllable and less volatile ad format for driving traffic and awareness. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

MARCH 13, 2024

“The primary reason we believe this is consumers today, particularly young consumers, discover almost everything through short-form video experiences.” They still want the serendipity and the magic of seeing a story told over video, and even seeing it told in a live-like way, but it’s got to be more on-demand.”

Home Shopping 278

Home Shopping Consumer Toys Social Media 278

Retail TouchPoints

AUGUST 22, 2024

NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. News is the pinnacle of pop culture and brings the best in celebrity news, video, social and livestreams to audiences cross-platform,” said Jenny Depper, SVP of E! News Digital in a statement.

eCommerce 263

eCommerce Point of Sale Books Games 263

Retail TouchPoints

JUNE 17, 2024

The tool automatically detects the original language in a video, transcribes, translates and produces a dubbed video in the selected languages. “We

Marketing 289

Marketing Events Operations Technology 289

Retail TouchPoints

DECEMBER 6, 2024

In June 2024 Toys R Us Studios used a text-to-video tool from OpenAI to create an origin film for the brand. Add to that Toys R Us at the center of it all, with larger-than-life challenges that integrate the worlds most favorite toys and games, and it will be an hour of fun for the whole family.

Toys 284

Toys Games Retail Marketing 284

Retail TouchPoints

SEPTEMBER 10, 2024

(Image courtesy Shopify) “You’ll be able to buy everything from clothing to unique accessories, collectibles [directly on Roblox] — the possibilities are endless,” said Shopify President Harley Finkelstein in a video where he appeared as a Roblox character. “We

Games 289

Games Shopify Accessories Clothing 289

Retail TouchPoints

MAY 14, 2024

This capability is currently available on images and videos, and will be available for audio-only content soon, according to a company blog. Over the next year, TikTok will release a series of 12 videos with MediaWise, outlining key media literacy skills and educating users about the benefits of AIGC labels.

Download 264

Download Other Blog Technology 264

Retail TouchPoints

JUNE 17, 2024

By expanding into shoppable YouTube ad formats, we’re merging the power of video creative with our valuable first-party data and seamless shopping experience,” said Fidji Simo, CEO and Chair of Instacart in a statement. Instacart has been busily expanding its retail partnerships recently, both in media and delivery.

Retail 277

Retail Consumer eCommerce Customer 277

Retail TouchPoints

NOVEMBER 22, 2024

However, it is the supporting services and entertainment that really make the space shine, including: The Motorsports Zone , which allows customers to virtually steer a professional-grade F1 racing simulator and race down the iconic Las Vegas Strip; An interactive Puma arcade , where customers can engage in interactive soccer, golf and running games; (..)

Apparel 311

Apparel Accessories Fashion Games 311

Retail TouchPoints

NOVEMBER 22, 2024

Diversity is Key for Employee Engagement Initiatives To tackle the retention challenge, retailers are investing in various training and engagement tools , from video-based sessions to VR- and AR-driven experiences.

Management 278

Management Retail Merchant Services Operations 278

Forrester eCommerce

MAY 17, 2024

The new product supports various UX research methods like video feedback, unmoderated usability testing, card sorting, and tree testing, and leverages AI to generate insights and recommended actions. Adding UX […]

Recommendation 273

Recommendation Customer Experience Customer 273